Starting from January 23, 2009, holiday complex operator Sunparks will offer two percent added provision on all new bookings to travel agencies. Travel agencies may also promise a Food & Fun voucher worth 12.50 Euros to guests booking one of the the interesting last minute offers with them. Travel agents will receive tailwind for sales of Sunparks by a three-week long radio promotion starting in early February in the federal states of Nordrhein-Westfalen, Niedersachsen, Hessen and Rheinland-Pfalz. Fliers with portraits of each of the eight complexes, sent to the offices by mail, will be added as an additional help for sales starting February.
Following investments of 20 million Euros in a total of eight complexes, the new proprietors of Sunparks are increasing their travel agency sales. For all new bookings from March 31, 2009 on – no matter the travel date – Sunparks will grant the travel agencies two percent added provision. Booking via the organizers’ new TOMA interfaces is required to be eligible. „We want to use this activity to inform the travel agencies about Sunparks’s new booking possibilities in travel agency sales and to financially reward them“, explains Director of Sales & Marketing of Sunparks, Stefan Thurau.
The customer demand for holidays at Sunparks will be further enhanced by media campaigns at staggered intervals over the following months, including a three-week long radio promotion in Nordrhein-Westfalen, Niedersachsen, Hessen and Rheinland-Pfalz, starting from February. Customers booking last minute offers by end of March are given preferential treatment, such as being granted a Food & Fun voucher amounting to 12.50 Euros upon arrival – another attractive sales argument for travel agents. Meanwhile, Sunparks is sending fliers with single depictions of the now eight holiday complexes to travel agencies.
Sunparks belongs to the Center Parcs Europe Group, a subsidiary of Pierre & Vacances Group, listed at the Paris stock exchange and Europe’s largest supplier of holiday homes. Sunparks is managing eight holiday complexes since January 2009, four in Belgium, three in the Netherlands, and, for the first time, two in Germany.
