Trainees prove their skills and creativity at Hilton Azubi Adventures
Hilton Worldwide relaunched its successful trainee competition “Hilton Champ”. Under the new title “Hilton Azubi Adventures”, the hotel chain offers trainees from all disciplines a unique opportunity to demonstrate their creativity and skills in an exciting competition. The central task of the 60 participating trainees from Germany and Austria is either to develop a concept for a “Millennials” hotel in Toledo, Spain, or to develop a global brand for young people.
Throughout the month of January, auditions are held in Berlin, Frankfurt, Cologne, Mainz, Munich and Vienna, where the trainees present their findings to a jury of Hotel Directors and Vice Presidents of Hilton Worldwide. Twelve winners can look forward to an exciting multi-day trip to Dubai in March 2016.
“Hilton trainee Adventures is now more exciting, contemporary and even more forward-looking: After five successful years of the Hilton Champ initiative we updated the concept to give it a stronger international orientation. During the competition, our apprentices step into the spotlight and get the chance to get involved with their own ideas and visions for the future of the hotel industry,” explains Holm Krause, who heads HR Marketing & Talent Acquisition at Hilton Worldwide in Germany.
Main features of the new concept are a stronger focus on the so-called Millennials, which Hilton attributes great potential to: The target group is characterized as adventurous, with high technological understanding and emotional empathy. They attach great importance to emotional experiences, networking through social media and sustainability. Hilton Worldwide thus directly addresses the needs of Millennials and positions them as a new customer base, which is to be gained through innovative technologies, seamless connectivity and sustainable concepts. Hilton Azubi Adventures is supported by the Coca-Cola brand and the Life Event Services PSAV.
The training programs of Hilton Worldwide are characterized by a variety of initiatives, and numerous support programs for ambitious candidates from various disciplines, to the benefit of the young talents of the company. In Germany and Austria, Hilton employs around 550 trainees in total. This summer, the company plans to hire more than 250 new trainees at its 22 locations.