Show receives strong support from both past and new exhibitors
Early indications signal a healthy outlook for China’s 2011 MICE market. Chinese and International MICE suppliers confident of surging market demand have committed to exhibiting at IT&CM (Incentive Travel & Conventions, Meetings) China 2011, China’s leading international MICE trade event, as early as one year in advance.Among them is the ultra-luxurious Pangu 7-star Hotel Beijing, which boasts stunning views of the Water Cube, Bird’s Nest and sprawling Olympic Park. Mr Jeffery Qiao, Panghu’s Director of MICE, said: “As an up-market independent boutique hotel with many unique selling points, we are looking to impress IT&CM China’s international delegation of professional meeting planners, event organisers, destination management companies and international travel agencies. Hence, we are excited about our upcoming participation at IT&CM China 2011.” This will be Pangu’s first showcase at IT&CM China.

Other Chinese exhibitors who are already on board include Dragon Delight International Tours Ltd, Samantha Resort & Spa, Chime Long Hotel, Gloria Hotels & Resorts and China Travel Hong Kong (Zhuhai) Ocean Spring Co., Ltd.

No stranger to exhibiting at IT&CM China, international chain Sol Melia Hotels & Resorts will be back to take part in the 2011 show. Ms Sharon Lee, Area Vice President Sales Asia Pacific - Meliá Brand, enthused about her satisfaction with this year’s 2010 event: “We were delighted at the wide selection of international and Chinese MICE buyers’ attending the show. It was a good platform to promote our newly opened Gran Melia Hotel in Shanghai. We also had the opportunity to organize many site inspections for buyers and media before and after the IT&CM China 2010 show. Publicity was also very good!”

Ms Lee added, “Serious MICE professionals should be at IT&CM China 2011 to get updates on new hotels and destination offerings. We appreciate the compact appointment schedule as we are able to meet more buyers. With a wide selection of international and Chinese MICE buyers attending the show, we feel that it is a good platform to promote our Sol Melia Hotels in the Asia Pacific.”

Other international exhibitors who are also looking to benefit from the 2011 event include Hawaii Visitors & Convention Bureau, Thailand Convention and Exhibition Bureau, Meetings and Exhibitions Hong Kong, TeamBuilding, Kempinsk Hotels and WorldHotels.

According to the show organisers, China continues to gain momentum as a global MICE destination hotspot, especially after the staging of this year’s World Expo in Shanghai. The international and domestic buzz has spilled over to IT&CM China 2011, adding to strong support drawn from industry players.  Last year’s IT&CM China 2010 was attended by some 2,000 participants including 230 exhibiting companies, 300 buyers from 37 countries, and some 100 international and local media.

Commented Mr Darren Ng, Managing Director of TTG Asia Media, “Compared to the same time last year, IT&CM China 2011 has secured 4 times more booth space bookings. We are positive that the 2011 event will prove to be an even bigger sell-out success. Thanks to our strong buyers hosting programme, we have also attracted considerable new and loyal buyer registrations from across the world, even at this early stage.”

Sylvia Phua, Chief Executive Officer of MP International, said, “IT&CM China 2011 will once again present exciting business, learning and networking opportunities that transcend geographical borders, with buyers and sellers from around the world. We hope to draw more Chinese MICE players to take part in the exhibition as the MICE sector grows from strength to strength in China.”

The show organisers will be selecting 300 key Chinese and international MICE buyers for business discussions with exhibitors. Besides the many business meetings and social events, participants can look forward to attending the IT&CM China 2011 keynote address, educational seminars on a wide range of topics.

IT&CM China 2011 will be held from April 13 to 15 next year at ShanghaiMart Expo. The 2011 theme is “Leading China’s Next MICE Wave”. The event is organised by TTG Asia Media and MP International. It has the support of the Shanghai Municipal Tourism Administration, Shanghai Tourism Trade Association, Shanghai Convention & Exhibition Industries Association, International Association of Professional Congress Organisers, Pacific Asia Travel Association, International Congress & Convention Association, Society of Incentive Travel Executives (SITE) China and SITE Hong Kong Chapter. More information is available at www.itcmchina.com.

TTG Asia Media Pte Ltd
TTG Asia Media Pte Ltd is the region’s leading travel and tourism business information and access provider, with a wide range of media products including publications, exhibitions, database management and the Internet. It is also a leading organiser and event manager of travel tradeshows in Asia, including IT&CMA (Incentive Travel & Conventions, Meetings Asia), CTW (Corporate Travel World) Asia-Pacific, IT&CM China and ASEAN Tourism Forum (ATF) 1998, 2001, 2003, 2006, 2009, 2010 and 2011. It also publishes four titles targeted at distinct sectors of the travel trade: TTG Asia, TTG China, TTGmice and TTG-BTmice China. For more information on TTG Asia Media, visit www.ttgasiamedia.com

MP International
Established in 1987, MP International specialises in organising exhibitions, conferences and special events. The group has organised and managed some 300 national, regional and international events, including the Asia-Pacific Economic Cooperation (APEC) 2009 Leaders’ Week. It is a leading international organiser of trade exhibitions, including ITMA and ITMA Asia.

A member of the Pico group, MP International is headquartered in Singapore with a global footprint across Asia and Europe. MP’s success with various partners is a testimony of its ability to identify opportunities and maximise the rewards for win-win partnerships. For more information on MP International, visit www.mpinetwork.com

Tourism-Insider is mediapartner for this important tradeshow again. If you are in the MICE Business and interested to attend as Hosted Buyer please send an email to : shanghai@tourism-insider.com.

As Hosted Buyer you will have a free airline ticket,4/5 nights in a 5-Star Hotel in Shanghai, all transfers, entrance to all social functions, entrance to all official lunch and dinner and many networking events.www.tourism-insider.com