Nine short workshops, each lasting around half an hour, will reproduce the experience of a convention in 3D, recounting its languages, means of expression and emotional value. AllEvents Group offers special tutoring to show how and when to use 3D technology, which only became available at affordable prices in Italy relatively recently. “3D was created for entertainment purposes, but we try to stress that this tool should be used not because of its sensational qualities, but because it helps achieve communication objectives, highlight a message, and convey content in an emotional, and often functional, way” says Ferdinando Cocucci, Creative Director of AllEvents Group.
“The workshops that we are organising at BTC are designed for groups of approximately 20 people, just the right number to enable us to talk effectively with the participants and explain to them on what occasions it is appropriate to use 3D and when it is not, what results can be obtained depending on the event’s purpose, and how to maximise the technology’s potential in order to ensure a high degree of interaction with the audience. 3D is a real language, whose fundamen tals need to be mastered if it is to be exploited to the full”. “Technology is one of the key elements that will shape the meetings industry of the future” says Gabriella Ghigi, Exhibition Manager of BTC. “These workshops are centred on a highly-innovative technological tool, and are in line with an educational programme focused on innovation and extended to all the issues of interest to industry professionals”.
During the workshops/projections, the AllEvents Group team will show videos produced in 3D, the effects of a traditional video projected into a three-dimensional space, 3D slides that can be used as speaker support, and how 2D slides can be combined in an environment consisting of objects, written text and even people projected three-dimensionally. The possibilities are manifold, the technology versatile, the language all to be discovered: book a place at 3Dna: the language of wonders. The educational programme is online at www.btc.it. For 26 years, BTC has been the only Italian trade show dedicated to the meetings industry: an international marketplace where, through a system of pre-scheduled appointments, promoters and organisers of meetings, conferences, events and incentive travel meet a wide range of suppliers (destinations, hotels, conference centres and event venues, DMCs, PCOs, event and incentive agencies, providers of audiovisual, technological, entertainment, catering and transport services etc). BTC is also the networking and educational event for the meetings industry community.
BTC is organised by Exmedia, a company 95%-owned by TTG Italia (Rimini Fiera Group), the leading Italian provider of communication services and B2B events for the tourism industry. For more information, visit www.ttgitalia.com. The organisation of BTC is supervised by an Advisory Board of industry experts responsible for bringing together the market, companies and BTC. Its objective is to guarantee efficiency and transparency. TTG Italia is an associate member of UNWTO, the World Tourism Organisation.
