Dusit Dubai
The wellknown Thai company currently operates five properties in the Middle East, including Dusit Thani Dubai, Dusit Princess City Centre Dubai, Dusit Residence Dubai Marina, Pearl Coast Premier Hotel Apartments, as well as the Dusit Thani LakeView Cairo in Egypt.
Dusit is planning to open hotels and resorts in Abu Dhabi, Jeddah in Saudi Arabia, Bahrain,Oman, and Qatar within the next three years. Mr. Chanin Donavanik, Chief Executive Officer, Dusit International said, “The Middle East is a strategically important market for Dusit as the region remains one of the world’s leaders in travel and tourism.
The success of our expansion into the Middle East will help pave the way for Dusit’s future expansion in the rest of the world and provide the impetus to pursue new growth opportunities in other markets. Furthermore, our distinct, world-renowned brand of Thai hospitality has captivated thousands of tourists and travellers from the Middle East, particularly the UAE. This successful growth is an exciting opportunity for us to bring Dusit’s legendary brand and unique Thai hospitality to the region.”
The successful Thai based and owned Hotelchain is also planning to expand in China (2010) and in Europe. Very wellknown is the special Thai Hospitality and the service in all of their hotels.The Dusit Thani Bangkok is still their flagship and they run hotels under different brands in mostly all important regions in Thailand. According to the Travel and Tourism Competitiveness Report 2009, which covered 133 countries, the UAE ranked first in the Middle East and Africa, moving up seven places from 2008 and ranking 33rd worldwide.
“There is great potential for our Dusit properties in the UAE and we are expecting average occupancy of our four hotels in the region to exceed last year‟s figure of 70%. We expect Dusit Thani LakeView Cairo, which opened earlier this year, to perform well also. Dubai and other destinations in the Middle East will provide activities for all target markets, while places such as Dubai and Cairo are popular as the leisure gateways for the neighbouring states,” added Mr. Chanin Donavanik.
Dusit International, one of Asia‟s leading hotel groups, unveiled its new global sales and marketing strategy as an extension of their selective services agreement with Preferred Hotel Group™. By being the first hotel group to be switching to the private label chain code BC in the Global Distribution System (GDS) through SynXis Central Reservation System (CRS) on 28 January 2010 in Asia, Dusit will have access to an extensive global network of travel agents and travel consortia touching in excess of 750,000 terminals worldwide.
The new BC chain code will broaden Dusit‟s sales reach in addition to existing support from Preferred‟s 28 global sales offices as well as Dusit‟s six Regional Sales Offices in the United Kingdom, Germany, Hong Kong, Singapore, India, and Dubai. Dusit‟s connectivity to SynXis CRS provided by Sabre Hospitality Solutions through Preferred Hotel Group™, will gain significant enhancements to its electronic connectivity and seamlessly linked to its customers and travel agents.
