by editors’ office, 1122
Radisson Hotel Bangkok Sathorn is set to unveil City Life Dining, an utterly chic and innovative dining concept designed for the three new restaurants opening at the hotel this October 2009. This campaign redefines the dining experience in Bangkok’s central business district. The Radisson Hotel Bangkok Sathorn is set to open on mid October 2009, and is part of the Radisson® Hotels & Resorts, the leading upscale, full-service brand of Carlson Hotels Worldwide.
Radisson Hotel Bangkok Sathorn will open 100°East, The Crust and Zin, and is expected to bring a new and refreshing take on business and casual city dining. The City Life Dining concept focuses on achieving excellence in Culinary offerings, a variety of Cuisine flavors and unparalleled Customer experience. 100°East will offer all-day dining in a casual and contemporary setting. The focus is on the innovative selection of international favourites and traditional dishes, served in stylish expressions at breakfast, lunch and dinner buffets. Located on the second level, dining here can be enjoyed in an intimate indoor setting with poolside views. It is designed to become one of Bangkok’s most popular venues. Just outside 100°East by the chill pool is the The Crust, a groundbreaking concept of poolside dining that specializes in serving thin crust pizza masterpieces matched with an elaborate selection of refreshing cocktails and styled drinks created by the hotel’s very own mixologists.
Zin is an oasis of culinary delights, creative beverages and is destined to be THE place to see and be seen at. It is conceptualized to be the new social corner for the local business community and ideal for drinks at the end of a busy working day. Also designed as a lounge space within the hotel lobby, Zin is a converging social spot at the hotel where guests can mingle with friends by the bar, enjoy cocktails or relax for intimate conversations. Unique signature drinks as well as special limited coffee and art products are an exclusive feature in this dining outlet.
“Inspired by our campaign ‘It Must Be City Life’, the Radisson Hotel Bangkok Sathorn translates this concept into our hotel dining experience. We are designing our restaurants and bars so they earn a refreshing reputation within Bangkok’s social scene. We offer three restaurants all distinct in character. Our 100°East is the ultimate rendezvous point for breakfast, lunch and dinner. The Crust is the place to chill while we want Zin to be the ‘living room’ within Bangkok’s business road. A new signature restaurant in the hotel tower’s 37th floor will feature premium quality grill items and fresh produce. Once open, this restaurant will offer dramatic views and bold cuisine set in a lively and sophisticated atmosphere,” said Samir R. Wildemann, general manager of Radisson Hotel Bangkok Sathorn.
“The dining outlets at the Radisson Hotel Bangkok Sathorn are set to become an experience of extremes, and designed to meet the desired zest and taste of both local and international diners. We stand by the central business district in Bangkok and will be expected to cater to the discerning palate of many executives and corporate professionals. Whether they are here on business or leisure, we want to provide them with an unassuming yet exhilarating and exquisite taste of Thailand. A true experience of City Life is not complete without a true city-style dining,” said Melanie Ranoa, director of Sales and Marketing of Radisson Hotel Bangkok Sathorn.
The Radisson Hotel Bangkok Sathorn is set to open on mid October 2009. For further details, please see http://www.radisson.com/bangkokth_sathorn.
Radisson® Hotels & Resorts, one of the world’s leading, full-service hotel brands, offers vibrant, contemporary and engaging hospitality that is defined by its distinctive “Yes, I Can!” service philosophy. Radisson includes more than 400 locations in 68 countries. It is part of Carlson Hotels Worldwide, a leading global hotel company with more than 1,000 locations in 74 countries under the brands of Regent® Hotels & Resorts; Radisson® Hotels & Resorts; Park Plaza® Hotels & Resorts; Country Inns & Suites By CarlsonSM and Park Inn®.
In Asia Pacific, Carlson Hotels Worldwide is fast expanding its portfolio of hotels. It currently has more than 120 hotels in operation and under development, or over 20,000 rooms in 14 countries. With regional headquarters in Singapore, it is supported by reservations, sales and development offices in Tokyo, Hong Kong, Shanghai, New Delhi and Sydney.
