The most important trade show for the Asian market has opened its new website. Buyers, exhibitors and media can now register at www.atfbrunei.com.

The ASEAN Tourism Forum (ATF) is a cooperative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 member nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Laos PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

Each year, the hosting of ATF is rotated among the member countries. ATF 2010 marks the 29th anniversary of this event since its inauguration in Malaysia in 1981.

For the second time, Brunei – the Green Heart of Borneo – will play host to delegates attending ASEAN Tourism Forum, the region’s major travel and tourism event. ATF 2010 will take place from 21 – 28 January 2010 and welcome thousands of ATF delegates from all over the world.

Brunei looks forward to welcoming all participants and inviting them to come and discover this ‘Abode of Peace’, a rainforest-covered gem of a country nestled on the northern shores of the island of Borneo. Brunei offers a richly diverse natural and cultural heritage, centuries old majestic royal heritage and an exciting contemporary host of magnificent accommodation, premium golf, first-class diving and modern and efficient infrastructure.

Go into the Heart of Green. Share in ASEAN’s collective vision of Green Tourism – striking a balance of economic growth for the present generation and environment conservation for future generations.

BRUNEI Tourism has appointed TTG Asia Media event organizer for Travex, the mart component of the ASEAN Tourism Forum (ATF) 2010 in Brunei. This will be the second time TTG organizes Travex for Brunei; the first time was in 2001 when Brunei first hosted ATF. The event venue has yet to be confirmed.

According to Brunei Tourism CEO, Sheikh Jamaluddin Sheikh Mohamed, Travex is expected to draw at least 450 buyers and media delegates.

In the lead up to ATF, the NTO has taken steps to prepare the destination, including the ongoing training of tour guides. It is also increasing its publicity and public relations activities. There will also be pre-event tours to showcase the country’s new products.