by editorial office, chd

It’s getting serious: This Friday, the Federal Assembly will be making a decision. Backed by the Federal States of Baden-Württemberg, Saarland and Mecklenburg-Western Pomerania, Bavaria is looking to implement a resolution (PDF download of the proposition here) to cut the value added tax on the hospitality industry. Accordingly, the federal directorate of the Dehoga association has raised the political pressure from its “Pro 7%“ campaign, including the nationwide day of action last week, which, according to recent figures, was attended by around 7,000 entrepreneurs from the hotel and hospitality industries.

Full-page adverts were issued in the newspapers “Welt am Sonntag” and “Bild am Sonntag” on the weekend, with a combined circulation of more than 1.8 million. The budget for the advertisements, 125,000 euros in total, is part of a large-scale marketing program headed by Director Marc Schnerr, which also includes advertisements in trade publications, on banners and on billboards.

More than 15,000 people have put their signatures on Dehoga’s on-line petition by now, with a thousand more added each day. The target, says Schnerr, is to gather 77,777 signatures.