Visit Oslo’s new ad campaign features a sarcastic and humorous approach, starring a local named Halfdan who downplays the city’s attractions with deadpan wit. This ad contrasts typical flashy tourism promotions by highlighting Oslo’s simplicity and accessibility rather than its exclusivity. The campaign aims to attract visitors who value authenticity, emphasizing sustainable tourism and respect for local culture. Since its release, the ad has gone viral, resonating with viewers and promoting a more balanced approach to travel.

Cardamom Tented Camp ecolodge in Cambodia has launched its own conservation beer with the tagline, “Your Beer Keeps the Forest Standing”. Profits from the Cardamom Mountains Steam beer, now available at the ecolodge, help fund the conservation work of 16 forest rangers who protect 18,000 hectares (180km2) of surrounding lowland evergreen forest in the Botum Sakor national park, Cambodia’s largest.
Since opening in 2017, the nine-unit award-winning camp has operated with the slogan “Your Stay Keeps the Forest Standing”.

The mysterious death of six Vietnamese in a luxury hotel in Bangkok raises many questions and is the focus of intensive investigations by the Thai police. A 56-year-old woman from the group probably gave the other five a very strong poison and then drank it herself, said the police chief in charge, Thiradej Thammasuthee. The reason is said to have been extremely high debts.

The Ritz-Carlton Yacht Collection has appointed Seb Seward as Vice President and General Manager for Asia Pacific, marking the brand’s first leadership role in the region. Formerly with British Airways, Seward started his new role and will establish a regional headquarters in Sydney, building a local sales and reservations team. The appointment aligns with the brand’s inaugural Asia Pacific program beginning in December 2025 aboard the superyacht Luminara. Seward’s aviation experience is expected to be beneficial in this new role.

Emirates has become the first international airline to join aireg, the Aviation Initiative for Renewable Energy in Germany. The airline pledged its membership earlier at ILA Berlin 2024 in an official signing ceremony, a significant move that underscores Emirates’ commitment towards improving the sustainability of its operations and to the development of sustainable aviation fuel (SAF). The pledge will see the airline contribute to efforts to ramp up locally produced SAF in Germany, complementing several other SAF-related initiatives Emirates has launched in the past few months.

The International Air Transport Association (IATA) announced the launch of IATA FuelIS, an advanced analytics solution to optimize airline fuel consumption, using aggregated and anonymized flight and fuel data. “IATA FuelIS is a robust analytical tool for airlines to make both strategic and operational decisions to optimize fuel consumption, reduce fuel costs, and improve environmental performance. By enabling airlines to benchmark their fuel performance against aggregated industry data, airlines can understand where they excel and where they need to take action,” said Nick Careen, IATA Senior Vice President Operations, Safety and Security.