Since 2001, the International Film-Print Multimedia Award “The Golden City Gate” is presenting and honoring the best advertising films and marketing activities during ITB Berlin – the world´s leading travel trade show.
25 prominent individuals from the worlds of tourism, politics, economics, arts and diplomacy spent more than five hours, viewing the submitted films in various categories (http://the-golden-city-gate.com/index.php?id=kategorien).
The former Henkel head Hans-Dietrich Winkhaus came with his wife and was delighted to be part of the jury for a second time. He told the organizer Wolfgang Jo Huschert that it’s always remarkable what he is doing for the tourism industry and that he can find the best impressions for his next travel destination during the jury session.
The jury at work in Grandhotel Petersberg
The fashion designer and Charity Manager Melanie Tollmann talked with enthusiasm about the contributions from Papua New Guinea and South Africa. But the wife of artist Markus Tollmann also found critical words: “With today’s possibilities, I would have liked to see more creativity in the overall implementation”.
Petra Cruz from the tourist department of the Dominican Republic was also allowed to vote in several categories, except those contributions from her homeland. She smiled and said: “Anyway, the Dominican Republic with its enjoyment of life, its wonderful weather, beautiful beaches and hotels is unrivaled when it comes to the perfect beach holiday!”
The married couple Huschert (left) and Petra Cruz (right), head of the tourist department of the Dominican Republic from Frankurt (Main). In the middle: Prof. Monika Hagenberg, communication design
In the evaluation of more than one hundred submitted tourist films, the main focus was on emotions. “The best thing is that you should want to travel right after watching,” Huschert explained to the jury.
Despite various preferences, after five hours of viewing, the jurors agreed: “In the competition for the perception of destinations, hotels and locations, the media has been strongly upgraded. We could proof this today.” With these words, the editor of “Die Deutsche Wirtschaft”, Michael Oehlmann, summed up the quintessence of the day.
The critical jury after five hours of work in the Grandhotel Petersberg
In order to live up to its international reputation, another committee, consisting of foreign ministers, ambassadors, tourism experts, bloggers and journalists will be in Berlin at the beginning of March to choose the DIAMOND award winner out of best films in the pre-selection.
The Golden City Gate Diamond Award
At the request of many exhibitors, The Golden City Gate will be mobilized this year. Pop Up and a Flying Award is announced. The award ceremony will therefore be recorded at the booth of the winners by a specially instructed camera team. The winners and other interested people can view the award ceremonies of the winners on the website of “The Golden City Gate” for an entire year.
info@the-golden-city-gate.com // www.the-golden-city-gate.com
Wolfgang Jo Huschert (left) and Markus Dörner, Kelheim District Office. Dörner underlined the importance of the award for large and small companies and businesses.
