Partner country presents its slogan and poster motif for the International Green Week Berlin 2014.Using the slogan “NATURALly Estonia“, the partner country of the International Green Week Berlin 2014 is drawing attention to the importance of its clean natural environment for agriculture and also for tourism. The presentation of the artwork conveying the message “NATURALly Estonia – Partner Country“ is also a visual reminder of the vital interconnections between intact eco-systems and healthy nutrition.
Estonia has been a regular participant in the International Green Week for more than twenty years. In 2014 Estonia is acting as partner country for the first time at the world’s largest exhibition for agriculture, food and horticulture, which is taking place on the Berlin Exhibition Grounds from 17 to 26 January 2014.
Cornflowers in the national colours
At the centre of the image are cornflowers, the national flower of Estonia. Their shade of blue, together with black and white, are also the colours of the national flag. Blue represents the sky and the sea, as well as patriotic loyalty, black stands for the homeland, the soil and Estonian industriousness, and white symbolises the purity of its natural environment as well as confidence in a positive future. Cornflowers have been chosen as the national flower because they are also associated with one of the most important foodstuffs: rye, which is not only used to make bread and in the preparation of drinks such as beer, spirits and non-alcoholic beverages, including kali and kama, but also for many other foodstuffs.
The artwork chosen by Estonia for the International Green Week has been created by the designer Einike Soosar (born 1970). She studied textile design at the Art Academy in Tallin (diploma cum laude) and many examples of her work have been shown at exhibitions in cities around the world, including Berlin.
For the past ten years Einike Soosar has also been designing books, especially traditional cookery books containing recipes for game dishes. These recipes have been handed down from past generations, and game is another important source of food in Estonia. Soosar’s cookery books have already won numerous awards.
