UNWTO Silk Road Activities at WTM London 2013
Silk Road Social Media event held in collaboration with Travel Perspective and supported by WTM Wednesday 6 November, 14:30-16:00, Platinum Suite 6, Level 2
please see the invitation for more details:
Dear colleagues,
Following the success of recent years, UNWTO, in collaboration with Travel Perspective and World Travel Market, will be hosting a Silk Road Social Media event at WTM London 2013. Aimed at Silk Road destinations and interested tourism stakeholders, this interactive session will assess the potential of social media to raise awareness and drive tourism development along the historic routes by focusing on the strategies and best-practice examples currently being implemented by the industry.
Background: What will this event be about?
Over the past 20 years, the internet has become the most frequently visited source of information for holidaymakers researching and booking a trip. Today, tourists are increasingly turning to social media channels for trip inspiration – through videos, photos, blogs, check-ins, reviews, forums, etc. User-generated content, created by the millions of tourists travelling each year, is decisively influencing consumer interests and preferences on a day-to-day basis. Although generally agreed that destinations should make the most of these developments by encouraging the exchange of user-generated content on their destination websites and platforms, challenges do arise in terms of guaranteeing an integrated and coherent approach to branding, stakeholder involvement and interaction, and joint marketing campaigns. This event, hosted by industry leaders for industry leaders, will discuss and evaluate the opportunities and challenges arising in an age of user-generated content and assess the role of social media in encouraging tourism along the Silk Road.
Social Media on the Silk Road – results of the UNWTO/WTM survey
In addition to input provided by bloggers travelling the Silk Road and tour operators using social media to promote their products, this event will also present the results of a WTM country report on social media presently being developed by the social media consultancy Travel Perspective with the help of UNWTO. We would be very thankful if you could take 10 minutes to complete a simple survey to help the authors with their research. Please also feel free to distribute the survey among your contacts. The survey can be found under the following link: https://www.surveymonkey.com/s/silkroadsocial Thank you for your help!
Registration
To confirm your participation, please register online at http://silkroad.unwto.org/en/event/social-silk-road-silk-road-social-media-event-held-collaboration-travel-perspective-and-support or send an email to silkroad@unwto.org (Registration deadline 1 November)
We look forward to seeing you at WTM London 2013!
Sincerely,
Alla Peressolova
Programme Manager
UNWTO Silk Road Programme