Seoul to host South Korea’s largest MICE trade show for 3rd consecutive year. South Korea’s premier MICE trade exhibition, the Korea MICE Expo (KME), will run from July 3-5 this year, and applications are now being accepted for the Hosted Buyer Program. The 2012 KME is expected to draw 200 exhibitors, 300 local and international buyers, and over 3000 visitors to Seoul’s largest convention center, Coex.
Seoul will be hosting the Korea MICE Expo for the third consecutive year. Throughout its run in Seoul, the event has grown annually, and remains a top calendar event in the international meetings and business events community. Now in its 13th year, the KME is Korea’s only international MICE trade show, making it the go-to event for those considering an international meeting in Korea.

The Hosted Buyer Program for KME 2012 is open to key MICE decision makers, organizers, managers, and influencers. Buyers approved by the KME qualification committee will be eligible for several services such as complimentary airfare, accommodation, PSA-based business meetings with local and international exhibitors, special dinner functions, tours in Seoul, and a post tour that will cover several cities in South Korea.

Aside from the main business exhibition, several educational and networking events are scheduled for the event, including the Seoul MICE Forum, Destination Presentations, the Seoul MICE Youth Challenge and other seminars in partnership with ICCA, MPI and IMEX.

Those interested in applying for KME’s Hosted Buyer Program may fill out an online application at
http://www.micekorea.kr/eng/mydiary/reg_buyer_main.asp

Korea MICE Expo 2012
Date: July 3rd – 5th
Venue: Coex (Seoul, Korea)
Hosts: Seoul Metropolitan Government, Korea Tourism Organization
Organizers: Seoul Tourism Organization, Korea MICE Alliance
Main Events: MICE Exhibition and Business Meetings, Seoul MICE Forum, Welcome Reception & Dinner,
Destination Presentations, Pre & Post Tours
 Seoul MICE Forum (July 3rd)
 MICE Exhibition and Business Meetings, Coex Hall D (July 4th – 5th)
 Pre-Tour (July 3rd) and Post Tour (July 5th – 8th)

The Seoul Convention Bureau (SCB), a division of the Seoul Tourism Organization, is the official government-sponsored body representing and promoting the city overseas as a prime venue for meetings, conventions and exhibitions. The SCB is in charge of international marketing and public relations for Seoul as a convention city. The Seoul Tourism Organization (STO) is a joint venture launched by the city and private enterprises in February 2008 with a core mission to promote Seoul as a convention and tourism destination.

In the most recent set of UIA rankings, Seoul was ranked 5th in the world for number of international conferences hosted in 2010.