Hong Kong’s only international travel expo, ITE & MICE, which this year will be held from June 14 to 17 at halls 1A to 1E of the Hong Kong Convention & Exhibition Center, will feature over 600 exhibitors from some 50 countries and regions around the world.
Noted for its highly international profile with some 80% of exhibitors of ITE & MICE come from outside Hong Kong Coupled with its practical seminars, the Travel Expo offers regional buyers and trade visitors an effective platform for networking, sourcing of ideas, products and suppliers, and conducting businesses.
Repeating exhibitors like Japan, Brazil, Moscow, and Tunisia will expand their scale of participations in the Travel Expo this year, new official stands and pavilions this year come from Angola, Azerbaijan and Zagreb, capital of Croatia. While themes like Cruise and Wellness will continue being highlighted, new theme launched this year is Honeymooning and Overseas Wedding
Held in collaboration with regional trade associations are the “Asian Outbound Seminar” with speakers from Singapore, India and Malaysia, and “Cruise Training Seminar” by the Asia Cruise Association. The second trade day will again be designated as MICE / Corporate Travel Day with a series of related seminars.
Highlight new theme of Honeymooning & Overseas Wedding (HOW)
ITE & MICE, which already has significant number of related international destinations as exhibitors, will highlight the new theme of “Honeymooning & Overseas Wedding (HOW)” in its coming edition in 2012. A move to help exhibitor better tap into this fast growing market in Hong Kong!
Buyer and Sellers sign contracts
The “HOW” theme will be highlighted in general advertisements and publicities for visitor promotion. There will also be additional promotion i.e. holding seminars during the public days, setting up a “HOW” info stand inside the exhibition halls with display of, say, lists of related exhibitors, seminars, and special offers available etc. Around 53,000 Hong Kong couples will marry this year and each will spend an average of HK$34,000 (US$4360) on honeymooning.
Trade Visitors / Buyers Registration Now Open
The first two days of ITE & MICE open only to trade, and those related are invited to apply or pre-register online at www.itehk.com for free admission. Management in outbound travel agents and those responsible for outbound MICE are welcomed to apply our hosted buyer program, which offers to successful applicant substantial discount on hotel rates and other benefits. Inquiry of hosted buyer program please send email to buyer@tkshk.com.
SOHU and ITE & MICE join forces to launch online QUIZ to promote international tourism
An online Quiz on “World Destination’s Landmark” will be held from April to May this year in SOHU Travel, where participants from different parts of mainland China are shown and be randomly asked to identify landmark of some 60 international destinations drawn mostly from those exhibited / exhibiting in ITE & MICE.
Participation to the online Quiz is free. Those who got all their answers right will be eligible for lucky draw with grand prizes of free trip to visiting Hong Kong and ITE & MICE 2012. Winners will be announced at the end of May this year at SOHU Travel.
Besides the online Quiz, SOHU Travel as Supporting Media for ITE & MICE, will also launch in April a mini-site for ITE & MICE, and send journalists to attend and report on the travel expo in Hong Kong. SOHU Travel is a leading portal in China, with daily 32 million hits and 3.1 million unique visitors.
ITE & MICE in HONG KONG offers UNIQUE ONE STOP PLATFORM
By maintaining separate trade and public days, ITE & MICE covers the markets of regional travel trade and media, MICE and corporate travel, and Hong Kong’s affluent FIT, all under one roof and for one price!
The two trade days drew nearly 12000 regional buyers and trade visitors with a quarter of them from mainland China and abroad in its two trade days, and nearly 70000 public visitors with over 70% being FIT in the two public days.
Public days of ITE & MICE offer unique opportunities to reach out directly to Hong Kong’s affluent FIT market. In fact, 72% of some 70,000 public visitors of the Expo prefer FIT, and another 5% tailored made groups; and over 30% interested in attending travel seminars and some 20% in onsite purchases. In 2010, Hong Kong incurred US$17.5 billion on international tourism expenditure and ranked fourth in Asia after China (mainland), Japan and South Korea, but ranked ahead of them all by per capita spending.
Inquiry of visiting / exhibiting etc, please contact the Organizer-TKS Exhibition Services Ltd by email: travel@tkshk.com or visit www.itehk.com.
