With over 14,000 industry professionals expected to attend this year’s EIBTM event (30th November to 2nd December), the organiser, Reed Travel Exhibitions has signed a record number of sponsors, underlining the events ability to maximise brand reach amongst the global meetings and events community. Recognising the importance of highly targeted marketing achievable through sponsorship and brand association, EIBTM has developed a range of packages that include online, offline and live marketing elements that enable exhibitors to direct highly focussed messages to specified target groups.
Targeting the Association Market, Qatar National Convention Centre, Vienna Convention Bureau and Madrid Convention & Visitor Bureau have sponsored EIBTM’s Association Programme, providing promotional opportunities and access to this highly sought after group. Expoforum has signed to sponsor EIBTM’s Annual Industry Trends and Market Survey report to be published on Day 1 of the show.
Sponsorship of EIBTM’s website has proved particularly attractive as exhibitors look to generate additional interest and stand traffic during the pre-show phase. Sponsors include Hong Kong, Cyprus tourism, Iceland and port Aventura who have sponsored the Industry Poll.
Montse Garcia, sales coordinator at PortAventura Business & Events comments: “This year we are proud to sponsor the Industry Poll on the EIBTM website, in addition to sponsoring the Show Daily, for the second year running. As the leading global event for the meetings and events industry, EIBTM provides us with the opportunities to raise the profile of PortAventura Business & Events among our target audience. We are confident that the increased visibility that we gain as both exhibitor at and sponsors of EIBTM will help drive our future success.”
High profile on site branding opportunities have also attracted strong interest from those exhibitors looking to ensure their brands stand out. Madrid Convention and Visitor Bureau, Canada Tourism, I&MI, Korea Tourism Organisation, Busan Convention Bureau, Hong Kong Tourism Board, Ecuador, Qatar Tourism Authority, Oman Ministry of Tourism and Porto Convention Bureau will utilise pre-designed and bespoke packages to achieve specific objectives, including increasing market awareness or launching new products.
EIBTM Event Director, Graeme Barnett comments: “As the leading global event for the Meetings and Events industry, sponsors at EIBTM are guaranteed to reach their key audience. They are able to raise their company profiles and enhance their brands in a unique and creative way. Furthermore, EIBTM’s sponsorship packages help businesses stand out from the competition and add value to their event strategy in a highly targeted and cost effective way.”
