by Joachim Fischer, The Garden Hotel, Guangzhou, China

The Lingnan Group is one of the largest travel trade groups in China and takes advantage of all its unique resources to provide superior services and the highest standard of quality to its customers.

Under the Lingnan brand name are more than 62 Hotels with series brands throughout China including several five-star hotels, such as the Garden Hotel Guangzhou, the first and only “Chinese platinum 5-Star Hotel” in South China; the China Hotel a Mariott Hotel; Dong Fang Hotel as a listed hotel company; and Oriental Resort which has enshrined as a “South China State House”. In addition, there are the Guangzhou Baiyun International Convention Center, four travel agencies including the Chinese famous Brand “GZL”, and the GJ Tourism Vehicle Group Ltd., the leading enterprises for their stars-rated service and three vehicle service companies.

In the middle of the city of Guangzhou, the Lingnan Oriental Resort, just opposite the new Baiyun Convention Center and Hotel which also belongs to the LN Group

Under the Lingnan banner are nationally well-known household brand names owned and managed by four main and non-staple food group companies including “King of Kings”, “Jammy Chai”, “8-mart”, “red peony”, and “Dongchuan New Market.

Throughout 2009, staff and management at the Lingnan Group worked tirelessly to create the best operating results of the group.

Mr. Feng Jin, Chairman of Lingnan Group, was named the Vice President of the China Tourism and Hotel Association and he underlined: ”We will continue our efforts to build the Lingnan Group into one of China´s very best integrated tourism groups and we will explore and successfully enter the international tourism market.”

A view from the 30th floor carrousel restaurant and Executive Club of the Garden Hotel

The Guangzhou Lingnan International Enterprise Group Co., Ltd. (Lingnan Group) is a leading Chinese multi-industry state-owned business group. Specialising in hotel tourism and food products, Lingnan Group has also developed respected businesses across industrial sectors, including automobile, food production, logistics and franchising.

The target of this new group is to develop into a competitive leader in the global hotel, tourism, and food production industries.

Lingnan Group utilises the benefits of the latest organisation model. By defining a clear vision, the group enhances brand management, strategic management, customer value, public interest and asset management for overall business expansion.

Focusing on market positioning and strategic brand management, Lingnan Hotels Group operates through a specific management model to separate the operation rights from the ownership of the hotel. With a unified operational control system, Lingnan hotels and its pillar brands are able to increase overall operation standards, thereby enhancing brand value, customer loyalty and competitiveness.