The signature gold “Emirates” lettering across the main body in English and Arabic is also bolder, and 32.5% larger. On the aircraft belly, Emirates has retained its iconic red branding which it introduced in 2005. The website URL “Emirates.com” has been dropped from the design. This is the 3rd iteration of Emirates’ official aircraft brand colours. The original livery unveiled with the airline’s launch in 1985 had its first refresh 14 years later, with the delivery of Emirates’ first Boeing 777-300 at the 1999 Dubai Airshow.→ read more...
Tourism Australia is launching its new global ‘There’s Nothing Like Australia’ brand platform today via agency M&C Saatchi, Sydney, with ‘Come and Say G’day’, a new multi-market, mass awareness campaign inviting international travellers to plan and book an unforgettable trip to Australia. The campaign introduces the world to new Brand Ambassador, Ruby, a souvenir kangaroo who is brought to life with CGI animation and is unmistakably Australian. Ruby, voiced by Australian actress and Tourism Australia’s Global Ambassador, Rose Byrne, was unveiled earlier this month as she hopped across billboards around the world in anticipation for the launch.→ read more...
Outrigger announced two leadership appointments in its Hawaii Vacation Condos division — CARLY CLEMENT as Vice President Operations – Hawaii Vacation Condos and CYNDE VANNATTA as General Manager of Royal Sea Cliff by Outrigger. CLEMENT will lead the strategic vision and effective operations of Outrigger’s Hawaii Vacations Condominium division with a focus on excellence in guest satisfaction, high-product quality and service standards, facilities maintenance and excellence in safety and security practices.→ read more...
TCEB’s “MICE Winnovation” programme wins UFI Marketing Award 2022 for “Best marketing strategy in a changing exhibition industry”. The award recognises the programme’s timeliness, originality, and impact on the exhibition industry.
Thailand Convention and Exhibition Bureau (TCEB) joined The UFI Award and Competition Programmes and was declared winner during the UFI European Conference held in Poznań, Poland. The award programme was organised to share best practices and showcase the most outstanding initiatives in six categories among UFI’s 812 members from 84 countries.
Routes Asia, which is held in a different location each year, brings together airlines, airports and tourism authorities to discuss air service strategy and future networks. Half of the region’s new air services are connected to meetings at the event.
As the only route development event dedicated to the Asia Pacific region, Routes Asia 2023 will facilitate conversations that will drive recovery and future growth for Asia’s route networks.
says Arabian Travel Market
Feedback from 2021 responsible tourism seminar identifies potential market trend with sustainability and social awareness at its heart
Hotels, airlines and resort destinations will have to live and breathe their brand values
New Google listing will make hotels verify their environmental credentials
RX Global, organiser of Arabian Travel Market (ATM), has revealed that 2022 could witness a resurgence in brand conscious travellers, following commentary it received from delegates attending its 2021 in-person and virtual seminars about responsible tourism.