Visit Oslo’s new ad campaign features a sarcastic and humorous approach, starring a local named Halfdan who downplays the city’s attractions with deadpan wit. This ad contrasts typical flashy tourism promotions by highlighting Oslo’s simplicity and accessibility rather than its exclusivity. The campaign aims to attract visitors who value authenticity, emphasizing sustainable tourism and respect for local culture. Since its release, the ad has gone viral, resonating with viewers and promoting a more balanced approach to travel.

Here you can see the viral campaign: