The Ritz-Carlton Yacht Collection has appointed Seb Seward as Vice President and General Manager for Asia Pacific, marking the brand’s first leadership role in the region. Formerly with British Airways, Seward started his new role and will establish a regional headquarters in Sydney, building a local sales and reservations team. The appointment aligns with the brand’s inaugural Asia Pacific program beginning in December 2025 aboard the superyacht Luminara. Seward’s aviation experience is expected to be beneficial in this new role.

Sebastian-Seward appointed as new VP at Ritz Carlton Yacht Collection

The background of Seward is with BA (for 12 years) and the airline industry was focused on partner elements and centred on relationship and revenue management, creating sales strategies, etc – skills will probably be transferable to his first position in the cruise segment as announced by himself.