Ecole hôtelière de Lausanne (EHL), the world’s leading institution in hospitality management education,has launched a new set of Advanced Certificates and the first – Driving Hotel Revenues – is now open for registrations. The 12-week online programs can be followed through the “EHL Digital Education Platform”, offering great flexibility and a highly dynamic learning experience. The new Advanced Certificates are part of EHL’s broader commitment to defining industry standards, while catering
to the needs and aspirations of its participants. The new online approach is led under the guidance of Dr. Achim Schmitt, Associate Professor at EHL. EHL’s new online hospitality management are designed for industry leaders wanting to update their know-how while keeping their busy professional schedule. The EHL Digital Education platform provides remote access to the expertise of EHL’s professors and world -leading industry partners, through a variety of videos, online forums, and multi-media content.
With an estimated workload of 8 hours per week each Advanced Certificate focuses on a critical aspect of hospitality management, with the most advanced and applicable knowledge. An EHL certificate is proof of professional development and commitment to stay on top of industry best practices.Taught at a Masters level, each Advanced Certificate is comprised of three individual four-week certificates covering different aspects of the same topic. The four-week certificates can also be followed
independently for hospitality professionals who have specific short-term needs. The first Advanced Certificate will cover hotel Distribution Strategy, Revenue Management and e-Marketing. Led by Dr. Achim Schmitt and in close work with the industry, EHL has put together a dynamic, informative and challenging program.

Dr. Achim Schmitt, Ph.D., HDR, Associate Professor of Strategic Management at Ecole hôtelière de Lausanne and Director of the Master HES-SO in Global Hospitality Business. (Picture EHL)

“In order to keep a business afloat in the fast changing hospitality industry, there is an increasing number complex factors to be managed simultaneously. Renewing specialized expertise has become an absolute necessity for business leaders. The industry’s competitive nature requires a practical solution-driven approach, academic rigor, agile leadership and cultural adaptability as main ingredients for a successful hospitality career. In the realm of hospitality, many managers are therefore looking for ways to update their know-how and keep informed of how best to market their proposition and service clients, through a dramatically changed technological landscape”, said Dr. Achim Schmitt.

To meet this need, Ecole hôtelière de Lausanne has entered a new phase of its global expansion,helping future hospitality leaders stay one step ahead of the market. As busy professionals cannot always take time off to go back to school, EHL has decided it would go to them. The world’s first hospitality management school now offers an MBA in Hospitality that is delivered 80% online, as well a series of online advanced certificates developed in close collaboration with the world’s best practitioners.Through four-week certificates and an MBA that can be completed in 12 to 36 months, four of the most important aspects of hospitality business are covered; Revenues, Finance, Hotel Management
and Hotel Performance. This ensures that each candidate is offered a flexible program that is adaptable to the desired learning pace and style.
http://info.ehl.edu/advanced-certificates

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