Swiss hospitality firm finished 2016 with more than 13 new properties signed, boosting its development pipeline to 33 hotels across Asia, Africa, the Middle East and Europe
2016 was a momentous year for Mövenpick Hotels & Resorts, marked by the appointment of its new CEO, Olivier Chavy, which made global headlines. This ushered in a new era for the hospitality firm, which also unveiled a fresh new logo and corporate identity to better reflect its warmth and inherent ‘Swissness’.
The Switzerland-based global hospitality firm also fast-tracked its global expansion plans in 2016, signing a record number of management contracts for new properties across Asia, Africa, the Middle East and Europe.
Mövenpick Hotels & Resorts, which already operates 83 hotels worldwide, inked deals for more than 13 new properties in key growth markets, growing its total development pipeline by one-third to 33-plus hotels. This will add more than 9,000 extra keys to Mövenpick Hotels & Resorts’ growing inventory over the next four years, with all pipelined properties currently on track to open by the end of 2020.

New deals signed in 2016 will see the company debut in several locations across the Middle East and Asia including Sri Lanka, Bangladesh and, in the UAE, the Emirate of Ras Al Khaimah.

“2016 was our most successful year yet in terms of the number of new hotels we signed, which averaged more than one a month and grew our pipelined portfolio by more than 30 per cent,” said Olivier Chavy, President and CEO, Mövenpick Hotels & Resorts.

“We not only consolidated our position in key growth markets such as the UAE, Saudi Arabia, and Thailand, where we are now a dominant player, but signed management agreements for properties in strategic locations where we will introduce the Mövenpick brand for the first time, in some cases, setting new hospitality standards that we believe will become an industry benchmark