Join @#Social Silk Road Seminar 2015: The rise of experiential travel and the booking revolution (WTM London 2015)
Organized by: UNWTO, Travel Perspective and WTM
Wednesday 4 November 2015, 10.30-12.00
We are now less than two weeks away from the World Travel Market London and we are pleased to invite you to attend our annual #Social Silk Road seminar that we are organising once again in collaboration with WTM and Travel Perspective.
After the success of last year’s session which looked at ‘Is the guidebook dead?’, this year we move on to look at how changing traveller trends are shaping the booking process. The Silk Road offers an enormous wealth of experiences from horse-riding along the Eurasian steppe, to staying with nomads in yurts and trekking in the Gobi desert, but are they always available where travellers are searching?

This session will look at how emerging destinations are transitioning to a digital world. The panel will look at the modern path to purchase and discuss how Silk Road destinations can leverage from the increasing number of consumers seeking personalised, local and transformative travel experiences.

This event is a great opportunity to investigate the travel trends and developments impacting the Silk Road.
We look forward to seeing you in London!
UNWTO Silk Road Programme

SEMINAR DETAILS:
#Social Silk Road Seminar 2015: The rise of experiential travel and the booking revolution
Organized by: UNWTO, Travel Perspective and WTM
Confirmed speakers: Travel Perspective, BBC Advertising Asia, Amadeus, Toposophy, Gogobot and China Tours
Date: Wednesday 4 November 2015 Time: 10.30-12.00
Location: South Gallery Rooms 13-14
Register to attend:
Any questions?: Please contact Silkroad@unwto.org