ITE & MICE, Hong Kong’s only international travel fair, is attended in the two trade days by 2588 visitors from MICE & Corporate Travel and 6522 from travel agents. In all, it draws some 12000 buyers and trade visitors, with 74% from Hong Kong and 19% from China mainly its southern provinces like Guangdong!
ITE & MICE 2015, co-locates the 29th ITE (leisure) and the 10th ITE MICE for synergy, as MICE trips often include leisure components and a significant number of travel agents engage in both types of travel.
Online survey held last June by the organizer found 83% of the MICE and corporate travel trade visitors seek destination information in ITE & MICE. Also, these buyers / visitors seek info and suppliers of hotel and accommodations (52%), travel agents / DMC (44%), and Tourism Boards / Convention & Meeting Bureau (38%). And they travel frequently for business, with 31% made two to four business trips and another 17% five times or more in past year.
The combined ITE & MICE features nearly 700 international exhibitors (85% from abroad) from around 50 countries and regions all over the world, and therefore offers more destinations, products and suppliers thus more attractive to visitors!
The annual ITE & MICE will next be held from June 11 to 14, 2015 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Centre. Its first two days open only to trade, and the second trade day designated MICE / Corporate Travel Day.
In trade days of ITE & MICE are Business Matching and around 20 seminars, some of which by exhibitors while others by the organizer in co-operation with trade associations such as the Association of Corporate Travel Executives (ACTE) on Corporate Travel, and the Wedding Management Association on Overseas Wedding. Also, the organizer helps promoting exhibitor seminars by sending invitations for online pre-registration.
Honeymoon & Overseas Wedding (HOW) is one of the trendy travel themes highlight, and survey held at ITE & MICE 2014 found their popularity with both trade and public visitors (see below).
THEMES HOW Wellness & Medical Sport Cruise Travel Photography
Trade Visitors 24% 14% 22% 29% 21%
Public Visitors 14% 12% 30% 34% 54%
ITE & MICE 2015 is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong, Macau Government Tourist Office etc. In addition, ITE MICE 2015 is supported by MICE industry associations in the region, and several chambers of commerce / professional bodies help distributing invitations to members etc.
Reflecting a worldwide trend that Free Independent Traveller (FIT), especially among the affluent and the enthusiast, now contribute more travel business, 83% of the 75000 public visitors of ITE & MICE prefer travelling in FIT / private groups. That over 45% of them had university education underlines their high quality.
Survey in ITE & MICE 2014 found they like travel, 59% two to four times and 19% five times or more in past year. Nearly 25% of them had country in Europe, Americas, Africa or Oceania etc as destination of their longest holiday in past year. The percentage under-estimates the actual visit frequencies as those been to Europe twice would have only been counted once.
For more details of the Expo or trade visitor registration, please visit trade website of www.itehk.com. For exhibiting or general enquiry, please email to travel@tkshk.com or contact the Organizer, TKS by phone: (852) 31550600.
