International Fair a Treasure Trove of Trendy Travel Themes & FIT Products for Affluent Travelers. The annual ITE & MICE, Hong Kong’s only travel fair, boosts a highly international profile of exhibitors. Like last year, around 650 exhibitors are expected, with 85% from abroad and they from about 45 countries and regions nearly half of which from West Asia and outside Asia.
The two largest official pavilions of ITE & MICE again come from China and Japan, each of which is expected to featuring around 60 booths, and even bigger presence if independent exhibitors are included. Among the exhibitors are around 80 tourism boards at national, provincial and municipal levels.

Past exhibitors, say, official pavilions from Mexico, Sabah, Thailand and Zagreb of Croatia confirmed significant expansions the largest of which doubling the scale, and newly exhibiting destinations with independent exhibitors include Ireland, Lithuania, Maldives and Sri Lanka etc.

Complementing exhibitors’ activities, the organizer join force with related trade associations, professional bodies and popular travel writers holding trade and public seminars and special displays etc to promote theme / in-depth / FIT travels. Up market themes highlighted in the travel fair include MICE, Overseas Wedding, Cruise, Sport Tourism and Wellness etc.

In its two trade days are around 20 seminars, Business Matching, Presentation of Industry Award, and Receptions etc; and in the public days some 80 travel seminars, cultural performances, free 3-D photo sessions, and lucky draws etc.

The result is making visit to ITE & MICE much more rewarding, particularly for the affluent travelers and the travel trade serving them!

It is expected to draw some 12,000 buyers and trade visitors from travel and MICE industries with over a quarter from mainland China and abroad, and over 75,000 public visitors with 83% prefer traveling in FIT or private groups. Travel trade are invited to pre-register online. Trade and public tickets can be purchased at entrances.

Organized by TKS Exhibition Services ltd, ITE & MICE 2015, which co-locates the 29th ITE (leisure) and the 10th ITE MICE, will be held from June 11 to 14 at halls 1A to 1E of the Hong Kong Convention & Exhibition Centre

ITE & MICE is supported by the China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong, and Macau Government Tourist Office, travel trade & MICE associations in the region.

For more details and pre-registration, please visit trade website of www.itehk.com or contact the Organizer, travel@tkshk.com

A) Hong Kong Outbound Market Promising
Outbound business this year of the city’s travel agents grew 44% during Chinese New Year, and some 10% during Easter! Though price rose by some 38%, tours to Europe in Easter were highly popular with Hong Kong travelers! These increases were on top of significant growth to major destinations last year (see table). Despite recent turmoil, Hong Kong outbound remains promising!

Hong Kong to 2014 %
Japan 925,888 +24.1%
Singapore 630,714 +16.8%
S.Korea 558,377 +39.4%
Canada 141,852 +6.3%
Australia 200,600 (till Sep) +14.8%
Data Source from respective tourism bureaus / official’s inbound tourism statistics

B) Trade Seminar Highlights:
Around 20 seminars are expected during the two trade days on June 11 and 12, some of which are being highlighted below (may subject to change), more will follow. Unless specified otherwise, these seminars are free. If interested, please visit www.itehk.com for more details and to pre-register online.

Topic / Organization Highlights
Increasing ROI of Corporate Travel Programme by the Association of Corporate Travel Executives (ACTE) Occupying Central Movement in Hong Kong will impact, positively and negatively, on ROI of the Corporate Travel Programme. ACTE expert speakers will share special tips on how to make use it to possibly increase the ROI.
How to use mobile app to better manage your staff by MotherApp Managing new and part time staff and bringing them up to speed are big challenges. Through 3 case studies, speakers from MotherApp share how apps can help and even improve the quality of services of all.
Top 10 tips for successful event management by Marketing Consultant Share 10 most important precautions for organizing a successful event at its different stages, including practical areas like messages definition, successful cases and failures.
Other topics include:
 Prestigious airport VIP lounge access program in multiple international airports by Priority Pass
 MICE support / incentives for holding events abroad by NTO/CVB
 Developing Youth Cruise Market by James Hong and guest speakers
 Developing Overseas Wedding Market by The Wedding Management Association (HKWMA)

Exhibition Details:
Show Dates Opening Hours Website
11 – 12 Jun (Thu – Fri) 10:00 – 18:00 www.itehk.com

13 Jun (Sat ) 10:00 – 19:00 www.travelexpo.com.hk / www.facebook.com/itehk

14 Jun (Sun) 10:00 – 17:00
* Trade / Corporate only. Aged over 18 and business card is required. Please pre-register for free admission. Public can purchase ticket at onsite ticketing counter