The 20th MITM AMERICAS, Meetings & Incentive Travel Market and 6th CULTOURFAIR, International Cultural Travel Fair began in Puebla, Mexico.Yesterday began the twentieth edition of MITM AMERICAS, Meetings & Incentive Travel Market and the sixth edition of CULTOURFAIR, International Cultural Travel Fair in Puebla, Mexico, with a Welcome Reception at the Lago de La Concordia (The Concordia Lake).
The invitation to MITM Americas & Cultourfair in Puebla has been a resounding success, gathering a select group of more than 250 participants from 39 countries: Argentina, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, China, Colombia, Costa Rica, Cuba, Czech Republic, Denmark, Dominican Republic, Ecuador, France, Germany, Hungary, India, Israel, Italy, Mexico, Netherlands, Palestine, Peru, Poland, Portugal, Puerto Rico, Russia, Serbia, Slovenia, South Africa, Spain, Thailand, Turkey, UK, Ukraine, Uruguay and USA.

4.795 business appointments will be done during the fair, generating an estimated business of more than USD$234,908,973 in short to long term.

MITM Americas is the oldest interactive and international M.I.C.E. travel fair held in the American Continent & the Caribbean, that changes venue yearly. From the twenty editions of MITM Americas, this is the first time it takes place in Puebla and the sixth in Mexico.
CULTOURFAIR is also a pioneering international fair in the world, specialized in the commercialization and promotion of cultural destinations and exclusively for professionals in this market.
Both are purely business fairs and QUALITY oriented!
• Exclusively for professionals and totally closed to visitors, where no registrations “in situ” are allowed. Aisle vendors are prohibited in order to protect the investment of the exhibitors. Vendors must buy a stand to participate.

• The number of exhibitors never exceeds the number of buyers.

• Between 30% – 40% of the requests received are approved, only those buyers with high business potential.

• The exhibitors have guaranteed the direct contact with all the VIP buyers specialized in MICE: corporate incentive travel end-users, incentive houses, incentive travel agencies, marketing companies, international congresses, meetings and events organizers… as well as with cultural travel buyers: tour operators and travel agencies specialized in cultural travel such as city breaks, city breaks, religious pilgrimage, wine routes, festivals, sport events and a long etcetera.
GSAR Marketing, organizing company of both fairs, is a global sales, marketing and communication company, which is part of the Convenco Group, the first Incentive House in Spain, founded 41 years ago, in 1973. Since 1997, GSAR Marketing produces its own international fairs specialized in the MICE and Cultural travel sectors. Interactive B2B pioneering fairs in Europe, the Americas and Caribbean. To date, 42 successful editions have been conducted in 36 cities of 17 countries.
Impressions from the Welcomeparty with the firework for the delegates at Lake concordia with a fantastic multimediashow at the Lake:

Impressions from the first day of MITM and CULTOURFAIR in Puebla, Mexico:





all pictures: Ben Schneider