topbonus: Celebrating their 10th anniversary, topbonus, airberlin’s frequent flyer program, has recorded a total of 3.4 million members in more than 200 countries. Over the past three years the number of members has risen by around 40%. Frequent flyers in 30 countries within the global airberlin route network have already achieved Platinum status – the highest status after Silver and Gold.
“Our anniversary year has been very successful. topbonus is recording steady growth and enjoying increased popularity, not only in its German-speaking core market, but also on an international level. Following in the steps of Germany, Austria and Switzerland, it is Spain, Russia and the USA that are the best-performing markets for topbonus. In the future, in collaboration with airberlin, we will be concentrating even more on foreign countries, in order to gain more members in strategic core markets together with airberlin,” said Marcus Puffer, General Manager at topbonus.
In 2013, the number of topbonus members in the USA increased by around 30%. The number of members in Scandinavia rose by around 21% last year, in Russia numbers rose by about 20%. Poland saw new registrations increase by about 44% over the same period.
Throughout the anniversary year, there will be numerous promotional activities on offer to make new members aware of the benefits of the topbonus Program and also to reward the more than 3.4 million members for their loyalty.
topbonus members have access to the exclusive benefits offered by numerous topbonus partners, including hotels, car rentals, insurance and magazines. Thanks to the partnership with Etihad Airways and oneworld® membership, topbonus has now become even more attractive to frequent flyers: holders of a topbonus status card have worldwide access to Etihad Airways and oneworld airport lounges. airberlin and Etihad Airways together offer their guests 228 destinations in 84 countries. Within the oneworldroute network, travelers can choose out of almost 900 destinations in 150 countries. Further information about the airberlin frequent flyer program is available online at airberlin.com/topbonus.
topbonus is Germany’s second largest frequent flyer program, and one of the leading customer loyalty programs with more than three million members. With over 120 renowned partner companies worldwide, members collect topbonus miles that can be redeemed for award flights and further exclusive benefits. The topbonus Program has received numerous awards including the Loyalty Award 2010. topbonus has been functioning as an independent company under the name topbonus Ltd. since 18th December 2012. As the operator of airberlin’s frequent flyer program, topbonus continues its close association with the airline.
