‘Thursday 6 March 2014, 11:00-13:00 h, Palais West Room, Messe Berlin, Supported by ITB Berlin.We inform you that on 6 March 2014 the World Tourism Organization (UNWTO) will be hosting a Tour Operators’ Forum dedicated to the Asian section of the Silk Road. Supported by ITB Berlin, the world’s leading tourism trade fair, this forum will be a great opportunity for in- and outbound tour operators to share knowledge, experience and perspectives on a number of key topics, including market intelligence and product development.This year’s topic: ‘Profiling Asia on the Silk Road’
Silk Road Map
According to UNWTO’s long-term forecasts on the performance of individual regions, the Asian market will be growing at an average of 5% per year and reach approximately 535 million international tourist arrivals by 2030. Concomitantly, its overall global market share will increase to 30%, cementing, herewith, the tourism sector’s importance for the region in terms of economic stability, sustainable growth and inclusive development.
Taking this into account, the Silk Road Tour Operators Forum will be aiming at the following:
* To assess the performance and profile of some of the destinations driving the region’s growth by drawing on the extensive knowledge and experience of stakeholders operating throughout the region
* To assess how this knowledge and added value can be used to benefit the Silk Road tourism brand and concept
* To build new alliances and partnerships between the public and private sector by giving stakeholders the opportunity to showcase their products and discuss relevant issues
By assisting, interested stakeholders will not only be able to gain valuable insight into dynamic and upcoming tourism markets, but also be able to network and forge new business alliances.
more Info:http://silkroad.unwto.org/event/3rd-unwto-silk-road-tour-operators-forum-itb-berlin-2014
