Thailand’s Dusit International has launch a new premium hotel brand, Dusit Devarana, with aims to offer one-of-a-kind resorts that provide an escape from the everyday world – a sense of renewal; a renaissance of the mind.
Dusit Devaraba Dianchi Lake Kunming, the Presidential Suite
Dusit Devarana Dianchi Lake, Kunming
Catering to the discerning, high-powered sophisticate travellers looking for a more experiential stay, Dusit Devarana leverages on Dusit International’s rich cultural heritage and history of gracious hospitality to offer an intimate sanctuary experience.
Mr. Gerrit Kruger, Director of Branding and Loyalty Marketing, Dusit International, said: “The Dusit Devarana brand caters to those looking for a truly multisensory experience across all touch points; design that goes beyond the visual and service that goes beyond the extra mile.
“The brand is highly localised and service-driven. In fact, this is the common theme across all the Dusit brands: gracious hospitality rooted in Thai traditions,” he said.
The hotel chain’s Group Director of Development, Mr. Rustom Vickers, added: “The Dusit Devarana brand compliments the existing core Dusit brands.”
The five-star Dusit Thani hotels and resorts typically offer extensive facilities with larger room inventories. Meanwhile, dusitD2 hotels are typically modern, boutique-style products aimed towards those looking for affordable luxury.
“The Dusit Devarana brand now offers the group another choice for partners who wish to develop hotels with us, and we see great potential for the brand in 2014 and beyond,” said Mr. Vickers.
Dusit Devarana New Dehli Pool Room
Dusit Devarana New Delhi – designed by Thai architecture
The first Dusit Devarana was opened in New Delhi earlier this year. The second property is being developed in Kunming. Additional locations include other cities in China and India. The group is also looking at opportunities to launch the brand in Thailand, its home-base.
