The ninth successful presentation of Beijing International Tourism Expo, widely known as BITE, concluded on a high note after a three-day showcase at the China National Convention Centre.
Organized by the Beijing Municipal Commission of Tourism Development, CEMS (Beijing) Conference
& Exhibition Co., Ltd and Conference & Exhibition Management Services Pte Ltd, the 9th edition of BITE welcomed 929 exhibitors and 220 trade buyers from 80 countries and 25 cities, provinces and autonomous regions as well as a whopping 40,000 domestic and international trade visitors.
BITE 2012, reputed as one of Asia’s leading travel expositions, welcomed a total of nine new
participating countries namely Croatia, Dominican Republic, Iran, Israel, Nepal, Mauritius, New Zealand,
Norway and Sweden. The exposition also played host to 25 country pavilions from Brunei, Croatia, Czech Republic, Dominican Republic, Germany, Greece, India, Israel, Italy, Japan, Mexico, Morocco,Russia, Switzerland, USA and Yemen to name a few.
Destinations’ Presentation Sessions, a new marketing and publicity initiative was one of the main
highlights rolled out during the exposition. Well-received by the international visitors, trade buyers and
media, several National Tourist Organizations (NTOs), airlines and travel agencies came forth and
leveraged on this conductive platform to introduce their destinations’ unique selling points, which are
often the primary attraction for visitors from around the world to visit the country.
Specially designed to help industry players meet up with their potential business partners, the Pre-
Scheduled Appointment (PSA) programme served as the main highlight for all exhibitors present.
Through a pre-arranged business matching programme, the exhibitors were appointed to different buyers
based on their respective business aims, goals and requirements. Having received positive feedback from
our buyers and exhibitors, the PSA program is indeed a powerful and formidable platform that has opened
doors to key markets and new business opportunities!
“The BITE series has grown steadily over the years and has now successfully positioned itself as the
magnet for regional tourism organizations, travel associations, travel agencies, destinations, hoteliers and
airlines to congregate, network and do business in one of the world’s booming tourism markets – China,”
shared Mr. Edward Liu, Managing Director of Conference & Exhibition Management Services Pte Ltd.
Themed “One Platform; Many Possibilities”, the exposition has certainly lived up to its name as one of
the leading expositions catering to the travel and tourism industry in Beijing. Exhibitors from all sectors
of the industry have also gained and benefited from this exposition, thus successfully gaining a strong
foothold in the robust tourism market of China!
For more information, visit www.bitechina.com.cn
