TKS, organiser of the 26th International Travel Expo Hong Kong (ITE) and the concurrent event of the 7th MICE Travel Expo (ITE MICE), today announced that Cathay Pacific Airways and Dragonair will be the Official Sponsoring Airlines for this year’s events. ITE and ITE MICE will run from 14 – 17 June, occupying five halls in level 1 of the Hong Kong Convention & Exhibition Centre.
ITE & ITE MICE 2O11 drew nearly 12000 visitors in its two trade days with 27% from mainland China and abroad; 70,000 visitors in the public days with over 70% prefer travelling in FIT; and around 650 exhibitors from 56 countries and regions with over 80% of them from outside Hong Kong. The Travel Expo in Hong Kong has thus a highly international profile of exhibitors and regional profile of trade visitors. It is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong and Macau Government Tourist Office, trade associations of travel agents and event industries from Hong Kong and in the region.
As the home carriers of Hong Kong, Cathay Pacific and Dragonair have been long-term sponsors of ITE & ITE MICE. As Official Sponsoring Airlines, Cathay Pacific and Dragonair will once again have a joint stand at the Travel Expo, divided into separate halves for each airline. Cathay Pacific will feature its new Premium Economy Class experience at the 2012 Travel Expo, with visitors able to try the new Premium Economy Class seat and its enhanced entertainment system. The booth will also feature a display of Dragonair’s new destinations, while other attractions include Getaway Surprise! airfares for trade visitors and air ticket lucky draw prizes in the days open to the public.
“ITE and MICE continue to play an important role in the development of tourism in Hong Kong and around the region and we are delighted to support these events again in 2012. As Hong Kong’s airlines, both Cathay Pacific and Dragonair are committed to building Hong Kong as an aviation hub and to further developing the city’s reputation as a leading tourism destination,” said James Ginns, General Manager Marketing, Loyalty Programmes & CRM at Cathay Pacific.
Travel Trade / Corporate can now pre-register at www.itehk.com. Successful registrant can save HK$50 – free admission during trade days (June 14 and 15). June 15 is designated as Corporate & MICE Travel Day with a series of practical seminars many of which are free. Final seminar program will be published in website www.itehk.com in early May. For enquiry / exhibiting, please send email to travel@tkshk.com or by fax to (852) 3520 1500. Website for public visitors, www.travelexpo.com.hk will be launched in mid May.
