An online Quiz on “World Destination’s Landmark” will be held from April to May this year in SOHU Travel, where participants from different parts of mainland China are shown and be randomly asked to identify landmark of some 60 international destinations drawn mostly from those exhibited / exhibiting in ITE & MICE.
Participation to the online Quiz is free. Those who got all their answers right will be eligible for lucky draw with grand prizes of free trip to visiting Hong Kong and ITE & MICE 2012. Winners will be announced at the end of May this year at SOHU Travel.
SOHU is a leading portal in China, and SOHU Travel ranks top in Chinese online travel media with daily 32 million hits and 3.1 million unique visitors. Among its visitors, 88% have post-secondary, university education or above, and 49% in management positions or being technical experts; 83% aged between 23 to 49, and 64% had monthly income of RMB3000 or above.
Organized by SOHU which will also be solely responsible for administering the online quiz, it will be promoted in landing pages of SOHU (http://sohu.com), SOHU Travel Outbound (http://travel.sohu.com/shijie.shtml), SOHU News (http://news.sohu.com), and SOHU Travel (http://travel.sohu.com). TKS and ITE & MICE are honored to be the Quiz’s Co-organizer.
Besides the online Quiz, SOHU Travel as Supporting Media for ITE & MICE, will also launch in April a mini-site for ITE & MICE, and send journalists to attend and report on the travel expo in Hong Kong.
Tourism authorities exhibiting in ITE & MICE are welcomed to contribute photos / images of their landmark to the online quiz and contents to the ITE & MICE mini-site, but SOHU retains editorial right.
ITE & MICE, the only international travel fair in Hong Kong which will next be held from June 14 to 17 this year at halls 1A to 1E of the Hong Kong Convention & Exhibition Center, is organized by TKS Exhibition Services Ltd.
For further details on the Online Quiz and mini-site in SOHU, and ITE & MICE, please contact TKS, the Organizer by email of travel@tkshk.com or visit the Expo’s website of www.itehk.com.
