CITS International M.I.C.E. Co., Ltd. recently inked a deal as a new partner with TTG Asia and MP International in Shanghai on jointly organizing the future IT&CM China. The 2012 event will run at Shanghai World Expo Exhibition and Convention Center, former Shanghai World Expo Them Pavilion, from April 17-19. The signing ceremony was attended by Shanghai Municipal Tourism Administration (SMTA).
In the past 5 years since 2007, thanks to the efforts of the organizers and the support from Shanghai Municipal Tourism Administration and Shanghai Municipal Tourism Association, IT&CM China has established itself as China’s leading professional Meetings, Incentives, Conventions and Exhibitions (MICE) business and networking event and a platform for international and leading Chinese players in the MICE industry to explore new and exciting business opportunities and strengthen existing partnerships. In each of the previous years, it brought together up to 400 domestic and international buyers from far and wide. In 2011 alone, over 2,000 delegates from 42 countries converged at the event.

SMTA values very much the opportunity to leverage the annual IT&CM China to help shape Shanghai into an international MICE destination. In the past five years, it was actively involved in generating more exposure to the city’s tourism resources by educating buyers and media on what the city is up to and putting together the local team of exhibitors represented at the even