Thailand is situated in the heart of mainland Southeast Asia.  The country serves as gateway to the emerging economies of the Greater Mekong Sub region.  It is one of the worlds leading tourist destinations. Bangkok is a hive of creative energy and engaging city. In the south, paradise waits on idyllic islands; the northeast is home to UNESCO World Heritage Sites, while in the north distinctive Lanna culture, hill tribes and glorious mountain  scenery is another facet of this diverse country.

Thailands MICE Industry is growing at an average of up to 15-20 %. Within the MICE sector, international corporate meetings and incentive travel takes the highest market share, with approximately 41,1 per cent, followed by international association meetings at 36,9 per cent and international trade fairs around 22 per cent The MICE industry in Thailand is generated revenues of 55 billion baht in 2010. The industry is expected to grow to 57,6 billion Baht in 2011.

ASEAN Trade fair markets by estimated net square metres sold in 2009:

75 shows in Thailand with an annual size of 466.500 sqm is average size per fair of 6.220. That is an annualized revenue of 149,38 million USD and average revenue per fair of 1,99 million USD. Thailand  has eight exhibtition centres with a total of 212.405 sqm. Thailand is the leader in Southeast Asia  followed by Singapore  and Malaysia as second and third.