by Reinhard Hohler
The Joint Foreign Chambers of Thailand, Skal Thailand and the PATA Thailand Chapter, in cooperation with the Tourism Authority of Thailand, are inviting international tourism industry leaders and stakeholders to attend Thailand Tourism Marketing – ‘Mapping the Future’, at the Shangri-La Bangkok, Bangkok on May 19, 2011.
The aim of this conference is to let all English speaking stakeholders, both Thai nationals and foreigners, have a clear say in the future of tourism in Thailand. Four key themes will be explored during the one-day forum, namely, strengthening the Thailand brand image; promoting sustainable tourism; e-marketing and social media, and reputation management.
Confirmed speakers include Dr Xu Chen, China Tourism Academy, Beijing; Tim Riches, chief growth officer, Asia Pacific, FutureBrand; Dr Thomas Bauer, School of Hotel and Tourism Management, Hong Kong Polytechnic University; Tiwa York, director, Digital Business, Omnicom Media Group; Dr David Beirman, senior lecturer, Tourism, University of Technology, Sydney; and Professor Dr Frank Go, chair of Tourism Management, Rotterdam School of Management, Erasmus University.
Breakout ‘roundtable’ sessions in the afternoon are open-floor, giving all attendees a chance to contribute.
For more details and reservation, please contact the PATA Thailand Chapter. E-mail: pata@asiaaccess.net.th.
