First a new name, and now a new logo. In December of 2010, Orlando’s official sales and marketing organization rebranded itself Visit Orlando. And after extensive consumer and meeting professional research in the destination’s key markets (United States, United Kingdom and Brazil as well as corporate and association meeting professionals), a new logo is now ready to be unveiled to the public. Consumers and meeting professionals say that the new logo is vibrant, inviting, modern, dynamic, fun, classy and memorable.

“The charge for our team was to create a logo that would convey the Orlando experience for all of our leisure visitors, meeting professionals, partners and other stakeholders. It needed to embody the core brand attributes on both the leisure and meetings side and it needed to be timeless,” said Gary Sain, president and CEO of Visit Orlando. “The new Visit Orlando logo does all of these things and expresses the Orlando experience as well.”

Visit Orlando’s logo now becomes the official brand for the organization worldwide. It will be used across all marketing and advertising platforms from leisure travel and travel trade advertising to corporate communications and meeting professional marketing.

Visit Orlando is the official sales and marketing organization for the Orlando/Orange County area responsible for generating brand awareness, increasing travel to the area and booking conventions and meetings. For more information, visit VisitOrlando.com/cvb.