The annual Guangzhou International Travel Fair (GITF) will grandly open from 24 to 26 this March at Guangzhou Jinhan Exhibition Center. As one of the most important international tourism exhibitions in China and the Asian-Pacific region, the 19th edition of the show will feast the eyes of visitors home and abroad with a hilarious world-trip carnival. It will accommodate more than 500 exhibitors within a display area of 15,000 square meters. The show is open to trade visitors during the first two days and to the public on the third day. Over 60,000 visitors are expected to the site.
Since the 16th Asian Games successfully lowered its curtain in Guangzhou, the city is now embracing an “after-Asian-Games Era”. As south China’s major city, Guangzhou’s tourism industry sees enormous opportunities.
The GITF this year will undoubtedly contribute to the tourism development in both Guangzhou and the entire Asian-Pacific region. Apart from the existed presentations of the show, this year’s event will for the first time launch six new themed sections, named “MICE”, “The World of Hotel”, “Above The Air”, “RV & Self-Drive”, “Leisure Real Estate”, “Tour Equipment & Peripheral”. The concurrent high-end events like the Golf Invitational, Buyers’ Night, Matchmaking Meeting and field trips will not only provide a cozy business communication platform for exhibitors and buyers, but also add momentum to the entire tourism market.
New players join league with higher international presence.
The active participation by overseas players will render the travel fair more internationalized, with 46% of the exhibitors from out of China. The convening of international tourism leaders will add exotic charm to the fairground. In addition to the major tourist destinations represented in previous years, this year’s show further includes tourism bureaus from Hungary, Israel, Mexico, along with Macau City of Dreams and Ethiopian Airlines. The supporting country Israel, the platinum sponsor Emirates Airlines, the new player and the largest individual international stand holder Macau City of Dreams, and the national tourism organizations from China Macau, China Hong Kong, Korea, Thailand, the Philippines, Turkey, Spain, Austria, Czech Republic, Egypt, Dubai, Sri Lanka, India, Mauritius, Nepal, Cambodia and Slovakia, have all made bulkier investment in this year’s show. An impressive series of distinct activities will be carried out to attract buyers. Newly developed tourism products and service will provide visitors with wonderful experience of traveling around the world.
Hot topics introduced to highlight domestic presentations
Four major topics, “Wuhan-Guangzhou High-speed Rail Excursion”, “After-Asian Games, New Guangzhou”, “World Inheritance” and “The Red Trip” will be introduced to highlight presentations of domestic exhibitors. Leading industry players are more than ready to share the golden prospect of China’s tourism market. After the Asian Games, ”New Tour of Guangzhou” has been picking up quickly on popularity, accelerating the tourism development of Guangzhou; with the successful accreditation of Danxia Landform as a World Heritage, some scenic spots with Danxia landform are going to play an active role in the show; among them the Tourism Administration of Guangzhou Shaoguan will make impressive presentations. “The Red Trip” will be led by the Tourism Administration of Zhongshan. A series of events will be staged to celebrate the 100th anniversary of the 1911 Revolution. Also noteworthy is the enlarged Wuhan-Guangzhou High-speed Rail Display, a year since its successful premiere in 2010. It is expected to start a wave of travel craze in the cities along Wuhan-Guangzhou High-speed Rail with a series of interactive events.
Tourism organizations from Inner Mongolia, Beijing, Xi-an, Chengdu, Guizhou and Hebei also show a great interest in participation. Besides, Charming Guang-Shen-Zhu and Guang-Fo-Zhao City Union will join hands with tourism organizations from Dongguan, Conghua, Heyuan, Huizhou, Zengcheng, Jiangmen, Meizhou, Nan-Fan-Shun Union to wow the audience with a larger showcase scale than that of last year.
More Effective Promotion, More Efficient Service
GITF this year will embrace a larger and more internationally represented legion of media reporters. The organizer has successfully come into cooperation with mainstream media in major consumer markets of China, as well as with media in Germany, UK, Malaysia, India and Singapore. The organizer strives to provide the most up-to-date information of the show to exhibitors, visitors and Guangzhou citizens. The organizer also made extensive promotion of GITF in leading shows of similar topics around the world and has made meticulous effort to recruit top-quality buyers. High profile MICE buyers from major tourist markets around the world are selected with rigorous standard, and with the whole process going smoothly, the number of buyers has doubled on the basis of last year. China Southern Airlines, as a sponsor of GITF 2011, has lent great support to the organizer in buyers campaign.
Building on its successful experience, GITF2011 offers more efficient service by setting up a specialized buyer service team, upgrading the on-line registration and matchmaking system to be more intellectualized, improving the entrance security check system and guard management on-site. All these measures will ensure the show to be more professionally operated.
GITF 2011 is sponsored by Guangdong Provincial Tourism Administration and Tourism Administration of Guangzhou Municipality, organized by Hannover Milano Fairs Shanghai Ltd. Active participation by domestic and international exhibitors as well as media worldwide will lead visitors into a wonderful journey around the world! We look forward to meeting you in the gorgeous Flower City of Guangzhou!
The Editor-in-Chief of your Tourism-Insider.com, Joachim Fischer, will also attend this important Exhibition for South China. You can find him at Stand number 1A10. He will be happy to meet you and talk with you about the situation of the International Tourism.
