Wednesday 9 March 2011 – 11.00-13.00″Istanbul” Room, Großer Stern (between Halls 10 & 11), ITB Berlin
In 2011, the World Tourism Organization (UNWTO) and ITB Berlin will be organising a series of activities designed to raise the profile of the Silk Road at the world’s leading travel trade show. As part of this programme, the UNWTO Silk Road Ministers’ Summit will take place at ITB Berlin on Wednesday 9 March 2011.
The Silk Road Ministers’ Summit will be a key forum for debate addressing how the Member States can join forces to establish and promote a global Silk Road destination brand. Key decision makers will convene to discuss how to optimise tourism development opportunities in the context of:
Increasingly competitive economies in Asia and the Middle East
The Summit will address how Silk Road Member States can work together to optimise success in the activities stipulated in the UNWTO Silk Road Action Plan 2010/2011, which focus on the three priority areas: 1) Marketing and promotion; 2) Capacity building and destination management and 3) Travel facilitation.
