Alexander started his career in the hotel industry over thirty years ago in five-star hotels working for Accor, Wyndham Hotel Group, Howard Johnson International (China), New World Hotels, Starwood, Swissotel, and Regal Hotels International; he has worked in the UK, France, the USA, and extensively in Asia. Prior to joining the Regal Shanghai East Asia Hotel Alexander was based in Hong Kong with Regal Hotels International and before that opened the Regal Jinfeng Hotel, Pudong, Shanghai.