ON 10 NOVEMBER 2010 THE SILK ROAD WILL EXTEND TO WTM
The 24 Silk Road countries currently represent around 30% of international arrivals and 20% of tourism receipts. This is set to change as these destinations are joining forces to create one universal brand that will reposition them globally.
• Get the inside story on how the Silk Road is set to take centre stage in world tourism
• Network with around 20 destinations in a special session coordinated by the World Tourism Organization (UNWTO), supported by WTM
EXCLUSIVE NEWS DIRECT FROM THE SILK ROAD
The Silk Road Media Mart will bring representatives from across Central Asia, Europe and Middle East together to showcase their top news stories in a special speed networking event. Get the latest on what is coming up in travel and tourism along the Silk Road and meet the contacts best suited to help you sell your unique Silk Road story.
JOIN THE NETWORK
UNWTO will reveal upcoming media opportunities for Silk Road events in 2011. Media are encouraged to come and join the Silk Road Media Network and find out how they can benefit from becoming involved in this major international development initiative.
WHERE: Platinum Suite 5, Level 2 Press Centre
WTM London (Excel Centre)
WHEN: Wednesday 10 November 2010
TIME: 14.30-16.00
(refreshments and canapés will be served)
REGISTRATION ESSENTIAL!
Register at SilkRoad@unwto.org
