Many international well-known hotels are moving into Taiwan for a slice of Taiwan’s MICE market. Large international conventions in Taiwan have been attracting business professionals worldwide. Moreover, Taiwan has become a popular incentive traveling destination for Mainland China’s businesses. Faced with competition from new hotels, existing hotels have been releasing promotions, as well as adding new facilities and services, to gain a competitive advantage.
The W Taipei and Le Meridian Taipei will both be opening soon in the bustling Xinyi area. Located near the Taipei World Trade Center and the Taipei International Convention Center, both hotels will be attractive options for business professionals. The W Taipei will open in December 2010 and boast 405 rooms and 14 conference rooms. Le Meridian Taipei will open in November 2010 and be marketed as the first arts hotel in Taiwan, featuring 700 pieces of artwork.
In addition to these new hotels, the Mandarin Oriental Taipei will be located near the Taipei Songshan Airport and the Taipei Arena. It is set to open next year and provide 300 rooms. Its luxury apartments — “The Residences”– are an ideal choice for those who frequently fly between Taipei and Shanghai.
A new hotel managed by the largest hotel group in Asia — The Millennium — will also open next year in Taichung. Unlike most other international hotel brands that focus on businesses in Taipei, the hotel group is moving into Taichung. The Millennium knows that as cooperation between Taiwan and Mainland China increases, businesses in central Taiwan will need a venue to accommodate officials from Mainland China.
Meanwhile, the Formosa International Hotels Corp. has renovated Silks Place Taroko and built the first five-star hotel in Yilan, the Silks Place Yilan, for business opportunities created by Chinese tourists. The Sheraton Hsinchu also targets grand business opportunities created by professionals in the technology sector. The Far Eastern Group has been improving the facilities in its Tainan and Taipei hotels.
With new luxury hotels opening, Taiwan is expected to have close to 2,200 more hotel rooms next year. The added rooms will help relieve the problem of not having enough space to accommodate visitors when large conventions are held. Many local enterprises have started investing in luxury hotels due to business opportunities created by the MICE industry.
The Taiwan MICE Advancement Program is a special task force, branded globally under the name of MEET TAIWAN, responsible for promoting Taiwan’s unique business events industry. This program comprises four subsidiary projects, which together ensure the highest quality of business event in Taiwan. For media relations, sales promotion and related marketing cooperation, please contact Taiwan MICE International Marketing and Promotion Project.
