Exhibitor registrations for ITB Asia are up 20% compared to same period last year. With three months to the show, new exhibiting organisations include the Japan National Tourism Organization, THAI Airways International, Qatar Airways and Sharjah Tourism. The city tourism bodies of Shanghai, Osaka and Busan have united to promote their own unique “Golden Triangle” at ITB Asia for the first time.
National Tourism Organisations have also increased stand space. Cambodia, Dubai, Maldives, Myanmar, Sarawak, Slovenia and Tanzania have doubled their exposure compared to last year. Indonesia has increased floor space by 67%, Thailand by 50%. Most NTOs at ITB Asia will sub-let part of their large tourism pavilions to smaller operators from their respective countries.
General Manager of Messe Berlin (Singapore), Ms Whey Whey Ng, said: “After only one year since the inaugural ITB Asia, the show is proving to be strong and reliable. Ahead of the economic upturn expected next year, exhibitors and buyers are choosing ITB Asia because it is a travel trade show they can rely on to deliver results in trying times.”
The inaugural ITB Asia last year attracted 651 exhibiting companies from 58 countries. Up to 6,200 delegates attended the three-day B2B show and convention.
In an independent post-ITB Asia 2008 survey*, 90% of exhibitors who responded said they would “highly recommend” participation at ITB Asia.
The current economic recession has, however, hit small and medium-sized enterprises. Their bookings for ITB Asia 2009 are down 25%. Hotel bookings for the show, which takes place 21-23 October in Singapore, are down 7%.
Nevertheless, some big hotel companies have bucked the trend and increased their presence. These include WORLDHOTELS (up 100%), Moevenpick Hotels (up 100%), Carlson Hotels (up 50%) and Park Hotels (up 39%).
ITB Asia, which positions itself as “The Trade Show for the Asian Travel Market”, has been designed to meet the needs of all three elements of the modern travel industry: leisure travel, meetings and conventions travel (MICE), and corporate travel.
Some 54% of buyers who have so far applied to attend ITB Asia are interested in leisure travel, 36% of them in MICE, and 10% in corporate travel. Over half of the applicant buyers come from Asia (56%) followed by Europe (22%), the Americas (10%), Oceania including Australia and New Zealand (7%), and the Middle East 4%.
Ms Ng said that about 74% of buyer applicants are “final decision makers, or have a direct influence on the final buying decision”.
Exhibitors, buyers and media can find out more about ITB Asia at www.itb-asia.com.
*See the survey results at:
http://www1.messe-berlin.de/vip8_1/website/MesseBerlin/htdocs/www.itb-asia/pdf/survey_results.pdf
About ITB Asia 2009
ITB Asia will take place at the Suntec Singapore Exhibition & Convention Centre, 21-23 October, 2009. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. ITB Asia 2009 will include exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.
Registration for Journalists: www.itb-asia.com/press
Contacts for exhibitors
Messe Berlin (Singapore) Pte Ltd
Whey Whey Ng
General Manager
25 International Business Park
# 04-113 German Centre
Singapore 609916
Phone: +65 6407 1468
Fax: +65 6407 1501
Email: Whey.ng@itb-asia.com
or
Messe Berlin
Astrid Wargenau,
Sales Director ITB Asia
Phone:+49 30 3038 2339
Fax: +49 30 3038 2330
Email: wargenau@messe-berlin.com
ITB Asia Registrations Up 20% Despite Downturn
by Redaktion
Exhibitor registrations for ITB Asia are up 20% compared to same period last year. With three months to the show, new exhibiting organisations include the Japan National Tourism Organization, THAI Airways International, Qatar Airways and Sharjah Tourism. The city tourism bodies of Shanghai, Osaka and Busan have united to promote their own unique “Golden Triangle” at ITB Asia for the first time.
National Tourism Organisations have also increased stand space. Cambodia, Dubai, Maldives, Myanmar, Sarawak, Slovenia and Tanzania have doubled their exposure compared to last year. Indonesia has increased floor space by 67%, Thailand by 50%. Most NTOs at ITB Asia will sub-let part of their large tourism pavilions to smaller operators from their respective countries.
General Manager of Messe Berlin (Singapore), Ms Whey Whey Ng, said: “After only one year since the inaugural ITB Asia, the show is proving to be strong and reliable. Ahead of the economic upturn expected next year, exhibitors and buyers are choosing ITB Asia because it is a travel trade show they can rely on to deliver results in trying times.”
The inaugural ITB Asia last year attracted 651 exhibiting companies from 58 countries. Up to 6,200 delegates attended the three-day B2B show and convention.
In an independent post-ITB Asia 2008 survey*, 90% of exhibitors who responded said they would “highly recommend” participation at ITB Asia.
The current economic recession has, however, hit small and medium-sized enterprises. Their bookings for ITB Asia 2009 are down 25%. Hotel bookings for the show, which takes place 21-23 October in Singapore, are down 7%.
Nevertheless, some big hotel companies have bucked the trend and increased their presence. These include WORLDHOTELS (up 100%), Moevenpick Hotels (up 100%), Carlson Hotels (up 50%) and Park Hotels (up 39%).
ITB Asia, which positions itself as “The Trade Show for the Asian Travel Market”, has been designed to meet the needs of all three elements of the modern travel industry: leisure travel, meetings and conventions travel (MICE), and corporate travel.
Some 54% of buyers who have so far applied to attend ITB Asia are interested in leisure travel, 36% of them in MICE, and 10% in corporate travel. Over half of the applicant buyers come from Asia (56%) followed by Europe (22%), the Americas (10%), Oceania including Australia and New Zealand (7%), and the Middle East 4%.
Ms Ng said that about 74% of buyer applicants are “final decision makers, or have a direct influence on the final buying decision”.
Exhibitors, buyers and media can find out more about ITB Asia at www.itb-asia.com.
*See the survey results at:
http://www1.messe-berlin.de/vip8_1/website/MesseBerlin/htdocs/www.itbasia/pdf/survey_results.pdf
About ITB Asia 2009
ITB Asia will take place at the Suntec Singapore Exhibition & Convention Centre, 21-23 October, 2009. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. ITB Asia 2009 will include exhibition pavilions and tabletop presence for small and medium-sized enterprises (SMEs) providing travel services. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend.
Registration for Journalists: www.itb-asia.com/press
Contacts for exhibitors
Messe Berlin (Singapore) Pte Ltd
Whey Whey Ng
General Manager
25 International Business Park
# 04-113 German Centre
Singapore 609916
Phone: +65 6407 1468
Fax: +65 6407 1501
Email: Whey.ng@itb-asia.com
or
Messe Berlin
Astrid Wargenau,
Sales Director ITB Asia
Phone:+49 30 3038 2339
Fax: +49 30 3038 2330
Email: wargenau@messe-berlin.com
