Drive the tourism industry with creative and innovative products and promotions. This was the clarion call by the Hon. Minister of Tourism, Dato’ Sri Dr. Ng Yen Yen, to the Tourism Malaysia overseas directors who are in Kuala Lumpur for the annual Overseas Directors’ Meeting in this month, held at Seri Pacific Kuala Lumpur hotel and Putra World Trade Centre.

The meeting, coinciding with the Hon. Minister’s 100th day in office, was organised to establish and implement new strategies, set the Key Performance Indicators for the Tourism Malaysia offices overseas and identify the “Big Wins,” or expected medium term results from each station.