The Seoul MICE Academy 2009, a Gateway for Global MICE Professionals

In order to further develop the convention industry as one of the future strategic growth industries of Seoul, the nine-day Seoul MICE Academy 2009 will be held from August 17th to 25th at Kyung Hee University. In the convention industry’s recent paradigm shift towards the broader MICE industry, including the meetings, incentives, and exhibitions sectors, the former Seoul Convention Academy (SCA) was re-launched as the Seoul MICE Academy. During the application period last June for this year’s Academy, more than 150 applications were received, but only 54 applicants made it through the fiercely competitive selection process.

Unlike the previous convention academy, which offered three training sessions per week after a two-month work period, the newly created Seoul MICE Academy will offer intensive full-day training sessions for seven days. Its curriculum will also expand to include not only the convention sector, but also the entire spectrum of the MICE industry.

The Convention Bidding Contest, which was organized last January by the Seoul MICE Academy, will now be fully incorporated into the new academy’s training programs. Furthermore, the academy this year will also arrange a small-scale employment forum, offering talks by experienced specialists in their respective fields, as well as interviews with several selected organizations for employment, allowing the trainees to gain more practical experience.