by Joachim Fischer, presently in Shanghai
TTG Asia Media and MP International are the organizers of the third IT&CM which started today in the ShanghaiMart Expo.
“With its vast economic resources, China is indeed one of the fastest-growing MICE markets, being the third largest business travel market behind UK and USA. The success of the past two IT&CM China events serves to develop this potential and establish IT&CM China as a distinctive and effective platform for MICE professionals from all over the world”, underlined Darren Ng, Managing Director of TTG Asia Media.
IT&CM China will exhibit an array of incentive travel and convention benefits and provide delegates with the insights into what China has to offer with a bigger Chinese contingent taking part in the exhibition this year.
Fast facts:
Jointly organized by TTG Asia Media and MP International Pte. Ltd (MPI). The event promotes “China to the world and the world to China”, serving as the platform for international and leading Chinese players in the MICE industry to explore exciting business opportunities, generate new sales leads and strengthen business partnerships with existing clients. IT&CM China is open to the members of the trade only – hosted and trade buyers, exhibitors, media and trade visitors.
There are new trade seminars on the show days, four educational sessions by industry professionals and veterans. ICCA (International Congress & Convention Association) is the new supporting association, while the new supporting media are Asian Traveller (India), MICEBTN (Australia) and Grand Hotels (China).
The new supporting on-line media partners are: Tourism-Insider, Focus on Travel News (Turkey), Travel World Online (China) and World Travel online (China).
200 exhibiting companies and organizations from 20 countries put up their displays on an exhibition area of 6,200 square meters.
The Turkish Embassy, Tourisme Montreal, Japan National Tourism Organization, Sanya Tourism Bureau, Guilin Municipal Tourism Bureau, HNA Grand Hotel Changán Avenue, Marco Polo Corporate Office, The Audience Motivation Company and the cruise line Costa Crociere are the new exhibitors.
300 buyers from 31 countries in Europe, Asia-Pacific, North America, China and elsewhere were invited and traveled to Shanghai for this event. The largest number of international buyers are from Malaysia (31). First-time participating buyers are from Bulgaria, Japan, Pakistan and Taiwan. The buyers are coming from companies with incentive programs, destination management companies, event planners, incentive/motivation houses, international associations, meeting planners, professional conference organizers and travel agents handling incentives.
The event has four official media: TTGmice, TTG-Btmice, TTG Asia and TTG China. 21 supporting media are from Australia, Belgium, China, Germany, Greece, India, Mexico, Poland, Turkey. Seven on-line media partners come from Turkey, Germany, China, Greece and Singapore.
Tourism-Insider is the exclusive media partner for the German-speaking market in Europe.
Seven Chinese media are in Shanghai and will cover IT&CM China. A total of 80 journalists from 23 countries are attending the event.
Our picture shows Darren Ng, Managing Director of TTG Asia, at the press conference at IT&CM China 2008.
