The Finnish air carrier Finnair Plc has launched an English-speaking blog on the Internet. At blogs.finnair.com, experts from the company will publish articles on topics such as holidays, air safety and environmental protection in air travel. The directorate will also be contributing as bloggers.

It is Finnair’s intention to make the company more transparent and to promote the exchange of opinions. In addition, they want to better inform shareholders and flight guests by giving them a look behind the scenes, said Christer Haglund, Spokesperson of Finnair in Helsinki. The blog allows for relaxed, direct and interactive communication.

In one of the first entries, for example, Ville Iho, responsible for production management, provides figures stating the impact of bad weather conditions on air travel and how Finnair deals with these problems. Kati Ihamäki, environmental officer at Finnair, reports that flight passengers on long-haul flights may reduce carbon dioxide emissions by making sure to choose the shortest flight routes.

Jukka Hienonen, President of Finnair, had already launched an internal blog three years ago that the company’s employees are still actively exchanging views on.