von Dennis Hanneke

Fraser Place Howff Shinjuku is the growing choice of gold-standard serviced apartments for corporate travelers on extended stay or relocation as well as business or leisure travelers on short or daily stays in Tokyo. The extensive collection of fully serviced apartments include designer-styled units with spectacular views – limited units only for the discerning few with a desire for stylish living with a difference.

The fully-serviced residences, ranging from studios to 1, 2 and 3-bedroom types with enviable views from above the rest, are complete with the conveniences of home appliances, including a washer/dryer and home entertainment system to serve as the ideal choice of “home-away-from-home” while in Tokyo. Internet connection options are available in all apartments, and there are wireless connections in selected common guest areas. For the exclusive benefit of Fraser residents only, comprehensive facilities featuring a gymnasium are open daily for a healthy workout.  The Residents’ Lounge features complimentary use of the internet stations and offers complimentary continental breakfast on a daily basis. The West Tower includes additional features such as the Kids Area and meeting rooms to meet the varying needs of every resident. Services include 24-hour concierge and guest services, housekeeping, laundry and dry-cleaning, round-the-clock security and electronic key-card system.

With a total inventory of 384 units, Fraser Place howff Shinjuku is one of Tokyo’s largest international serviced apartments. Located within easy walking distance of Shinjuku’s business area, guests and residents can appreciate the convenient location and still enjoy the calmness of being away from the main hustle and bustle of Shinjuku’s business district. The location, an ideal balance between work and life’s little pleasures for discerning people, includes the conveniences of a 24-hour supermarket on the premises and an almost never-ending selection of eateries in its surroundings. A 3-minute walk to Okubo station and 15 minutes to Shinjuku station, one of Tokyo’s main transportation hubs, allow for quick and easy access.

On the global front, serviced apartments are a recognized choice of accommodation amongst business executives. This lifestyle trend is fast gaining interest and awareness in Japan for extended stays and long-term accommodation, creating a growing demand among local Japanese with a desire for a more convenient lifestyle.

Frasers Hospitality’s business philosophy of providing outstanding service to their residents is encapsulated in their motto: ‘Where you’re more than just a guest’. They are world-renowned for their distinctively warm and intuitive ‘Gold-Standard’ service and have garnered numerous global awards and accolades. The ‘Fraser Place’ brand philosophy is described as ‘true cosmopolitan living’ for its contemporary and chic interior designs as well as excellent services.

“This is a milestone in our North Asian expansion plan as Japan is a key gateway city with foreign investments. Tokyo is a major financial centre like Paris, London, Sydney and Seoul where we already have a strong Frasers presence.  Having a Gold-standard serviced residence here puts into action our aspiration to be a major player in North Asia. Shinjuku is undisputedly one of Tokyo’s leading business, administrative and entertainment districts, ideally suited to the Fraser Place brand profile of a fun, trendy and modern lifestyle for business travelers from the likes of Fortune 500 and Forbes corporation guests”, said Mr Choe Peng Sum, Chief Executive Officer, Frasers Hospitality.

“There is a great need by corporations, both local and foreign, for mid to long-term stay needs, and we will be meeting the exacting needs of these business travelers who want the comforts of home with selected facilities available at five-star hotels,” added Mr Choe.

For a limited period, there will be Super Saver Rates for daily stays. For those on relocation or intending to spend a longer time in this ultra-modern city, the exclusive bonus deal offers a guaranteed upgrade to a 1-bedroom apartment at the price of a Studio Super Deluxe, including many more benefits. For more offers and details, visit the website  www.frasershospitality.com or write an email to sales.shinjuku@frasershospitality.com.

About Frasers Hospitality
Frasers Hospitality, the hospitality arm of Frasers Centrepoint Limited, a wholly-owned subsidiary of Fraser and Neave, Limited, is a global serviced residence owner and management company with Gold-Standard residences in Bangkok, Beijing, Glasgow, Hanoi, London, Manila, Nanjing, Paris, Seoul, Shanghai, Shenzhen, Singapore, Sydney and Tokyo. New developments include Bahrain (2008), Bangalore (2009), Chengdu (2010), Dubai (2009), Edinburgh (2009), Guangzhou (2010), Gurgaon (2010), Hong Kong (2008), Jakarta (2010), Kuala Lumpur (2009), Leeds (2009), Perth (2009), Shanghai (2008) and Tianjin (2009).

Frasers Hospitality commits to “meeting the unique needs of the executive travelers through continuous innovation”, and providing its customers with the space, family and community away from home.  Conceived with the lifestyle preferences of today’s discerning extended stay executive travelers in mind, Frasers Hospitality has three brand offerings – Fraser Suites, Fraser Place and Fraser Residence.