Raising the Profile of Silk Road Destinations on the international market
Organized by the Silk Road Programme of the World Tourism Organization (UNWTO) and supported by ITB Berlin. On Thursday 7th March 2013 – 11.00-13.00, at the Palais West, ITB Berlin
The Silk Road, a rich mosaic of tourism destinations of around 30 countries, offers an exceptionally diverse range of experiences for travelers. Yet little is known about the profile of the Silk Road traveler, which makes it difficult for destinations to effectively implement marketing campaigns, develop attractive products and increase yield from Silk Road tourism.
This forum will be an opportunity for Silk Road tour operators to share knowledge, experience and perspectives on key topics, such as market intelligence, joint product development or cooperative marketing. Don’t miss this exciting opportunity to learn how stakeholders can join forces to create a better business environment for raising the profile of the Silk Road.
Registration is free: register online or fill in your details in the form and email them to silkroad@unwto.org
Register online: http://silkroad.unwto.org/en/event/unwto-tour-operators-forum-silk-road-2013
This Forum is part of a comprehensive programme of UNWTO events taking place at ITB Berlin.
Programme:
10.30-10.45
REGISTRATION OPEN
11.00-11.05
WELCOME
Zoltan Somogyi, Executive Director for Member Relations and Services, World Tourism Organization (UNWTO)
11.05-11.15
UNWTO PRESENTATION
‘The UNWTO Silk Road Programme: Engaging Stakeholders for Sustainable Growth’
Alla Peressolova, UNWTO Silk Road Programme Coordinator
2013 is shaping up to be a busy year for the Silk Road and this presentation will look at how stakeholders can benefit from collaborating together within the framework of the UNWTO Silk Road Programme. The presentation will provide a review of the Programme’s progress in 2012 and outline major projects and priorities scheduled for 2013, in line with the Silk Road Action Plan. The presentation will include examples of how a number of Silk Road destinations are making progress in the 3 key areas: marketing and promotion; destination management and travel facilitation.
11.15-12.00
GUEST PRESENTATIONS
‘Understanding the Silk Road Traveller’
Dagmar Schreiber, Travel writer and consultant fpr Kazakhstan Tourism Association
‘Developing and Commercializing Joint Tourism Products’
Shagarf Mullo-Abdol, Director, Pamir Silk Travel
‘Enhancing Quality and Sustainability Standards Through International Collaboration’
Naut Kusters, Director, European Centre for Eco & Agro Tourism (ECEAT) and Manager,
Travelife for Tour operators and Travel agents
‘Cooperative marketing for small and medium enterprises–ASR “Fair Partners” Project’
Jochen Szech, Vice president, Alliance of independent travel traders (ASR) and owner,GO East Reisen Tour Operator
12.00-12.50
OPEN DISCUSSION
12.50-13.00
CONCLUSIONS & CLOSE
