Australia’s number one convention bureau, Business Event Sydney (BESydney), has secured conferences, congress and incentive programs that will see over 211,200 delegate days spent in the harbour city in 2012[1]. Worth an estimated $191 million to the New South Wales economy, the strong pipeline of business is a clear sign that the Sydney remains a strong player in the global business events market.
The events range from small incentive groups, mid-size congresses and international mega events and are testament to the strong relationships built across the BESydney global network with both association and incentive clients.
“The 2012 calendar year is going to be a bumper year for the business events industry here in Sydney. With thousands of delegates spending 211,200 delegate days in our harbour city, the economic and social legacies of these events will be substantial,” says Lyn Lewis-Smith, Acting Chief Executive Officer of BESydney.
“Some of these bids were secured by Business Events Sydney over five years ago! Seeing all the cogs in motion – all our Ambassadors, stakeholders, strategic partners and government supporters – working together to make these events a success is going to be fantastic, and an opportunity to profile why the Sydney event experience is like no other.”
The events are spread throughout the year, although March is looking to be a stand-out month with eight international events scheduled. In total 9,500 delegates will spend over 39,700 delegate days in Sydney in March attending events BESydney secured. These events include the 3,200 delegate-strong USANA Asia Pacific Convention, the XVI International Symposium on Atherosclerosis that is expected to attract 1,500 delegates and a 1,500 delegate Tupperware Indonesia Manager’s Incentive Trip.
Lyn Lewis-Smith concludes, “The strong pipeline of business for 2012 is testament to the strength of BESydney’s ongoing strategy. From growing our Asian business and targeting events that fall within government priority sectors, to providing valuable post-bid support and supporting activities that find leverage from the New South Wales Master Events Calendar, we are well-positioned to maximise the business event opportunities for the harbour city.”
