Shaping mindful and meaningful MICE journey. TCEB enhances the presence and appeal of Thailand at AIME 2025 in Melbourne, Australia by launching its new campaign “MEET WELL”. The initiative resonates with increasing business demands for wellness, positive contributions of events and return on experience, aiming at delivering mindful and meaningful MICE journeys.
Thailand Convention and Exhibition Bureau (TCEB) headed a group of 12 Thai exhibitors from Bangkok and Phuket to meet potential buyers at AIME 2025 during 10-12 February. On this occasion, TCEB launched a new campaign “MEET WELL” during the media presentation.
Mr. Chiruit Isarangkun Na Ayuthaya, President of TCEB, stated that the bureau crafted the campaign against the backdrop of events industry searching for more value, enhanced meaning, impactful results and invigorating attributes. MEET WELL campaign is derived from real resources, professional collaboration and industry expertise in Thailand. It can ensure our clients that holding events in Thailand can deliver mindful and meaningful MICE journeys, thus, making Thailand a truly high value-added destination.
“MEET WELL” offers ideas for event experiences through 4 pillars: Wellness, Well-Connected, Well-Balanced and Heartfelt Welcome
Wellness focuses on the nurture of body and mind while meeting. The campaign capitalizes on Thailand’s world-renowned medical treatment and wealth of luxury wellness products and services and establishments, whether it is scientific means, holistic approach or mind-focused mode. They can be designed into pre or post tours and workshops for event delegates.
Be well in Thailand
Well-Connected concerns the design of city pairing journey for MICE groups which will enhance their experiences with the rich diversity of Thailand. This idea stems from TCEB’s initiative in developing city destinations, especially MICE City and its adjacent potential provinces, resulting in the possibility of holding events and activities in both locations in one single trip which is supported by connected transport network. Bangkok-Ayutthaya is one example of a city-pairing MICE route made possible by train ride.
Well-Balanced offers activities yielding less environmental impacts or it is travel with a purpose. This is made possible by the choices of low-carbon MICE routes that enable MICE groups to take part in community-driven sustainability programs. The routes are co-developed by Thai Ecotourism and Adventure Travel Association and organisations concerned with carbon footprint reduction aกd supported by TCEB.
Heartfelt Welcome signifies world-renowned Thai hospitality. It is not limited to government support for events as delivered by TCEB – fast track immigration, facilitation, assistance, cultural performances, inspection. It is, however, inclusive of Thai MICE stakeholders’ offer of special deals, tailored workshops, exclusive activities that will fill events with a special touch.
