A new online campaign launched by the Korea Tourism Organization’s Korea MICE Bureau division this month is offering overseas businesses and individuals the chance to win subsidized incentive trips to the country. Running until January 26th, the campaign invites corporate groups and individuals to answer a series of questions by video, with the best responses eligible for a series of prizes valued at approximately KRW 50 million (USD $43,000) in total.
Dubbed “15 Seconds of Success”, the video contest, which was launched on January 6th, is being targeted at participants in China, Indonesia, and Thailand, three of Korea’s largest incentive travel feeder markets. During the event, entrants are presented with a question each week on the official campaign site, which may be answered in groups of up to 3 or by a group representative in videos no longer than 15 seconds in length. Week 1, for example, invited entrants to outline their goals for 2016. Video entries should be submitted to the relevant social media channel for each country:
China: official Weibo page http://weibo.com/5804663456/DcWKW2Wp4?from=page_1005055804663456_profile&wvr=6&mod=weibotime&type=comment#_rnd1452676407837
Indonesia: official Indonesian Facebook page https://www.facebook.com/Koreatourismorganizationindonesiaoffice/videos/1044746432212901
Thailand: official Thailand Facebook page https://www.facebook.com/KTOThailand/videos/994230883983930
The best video entries will be deemed eligible for a range of prizes, including:
* 50 randomly-drawn gift coupons every week
* 3 USD $8,500 coupons for an incentive trip to Korea for 3 persons (1 coupon per country)
* 1 USD $17,000 coupon for a company incentive trip to Korea (1 global winner)
* Additional prizes for incentive trip winners
The winning videos will be selected based upon content as well as social media likes, comments, and shares. Multiple entries are permitted.
Visit the official “15 Seconds of Success” website (http://k-incentive.koreaconvention.org/kto/2ndquestion/html/en.html) for more details on how to enter.
Korea has increasingly become a popular destination for incentive travel in recent years, particularly among Asia-Pacific companies. In 2015, the Korea Tourism Organization conducted a range of promotional activities across Asia, resulting in a number of corporate incentive trips to Korea in 2016. These include visits by Herbalife, Joymain, and Prudential, which will bring a combined total of 25,000 inbound visitors.
More information about incentive travel programs and other MICE services provided by the Korea MICE Bureau is available at www.koreaconvention.org. Korea MICE Bureau will also be hosting road shows in the following cities to show international meeting planners the many merits of Korea’s MICE industry.
2016 KTO Road Shows
April Nagoya, Japan
July Kuala Lumpur, Malaysia
August Qingdao, China
October Hong Kong, China
The Korea MICE Bureau (KMB), under the auspices of the Korea Tourism Organization (KTO), aims to establish Korea as a premier destination for tourists, convention delegates, and business travelers. As the government’s leading MICE agency, the KMB has worked for nearly 30 years to provide a wide range of advice and assistance to those considering of holding meetings in Korea. It also works closely with organizers, meeting planners, and other regional convention bureaus (Seoul, Incheon, Gyeonggi, Busan, Daegu, Daejeon, Gwangju, Jeju, Gyeongnam, Gangwon, and Gyeongju) to ensure that every meeting held in Korea is successful as well as memorable. More information on Korea MICE Bureau support programs is available at www.koreaconvention.org.